Glow Recipe Founders Christine Chang and Sarah Lee Talk AAPI Heritage Month with Squigs Founder Nikita Charuza
06.05.2022 - 00:33
/ glamour.com
This , Glamour is celebrating AAPI leaders in the beauty space by bringing together founders of large and small for a discussion on the joys and struggles of creating a business, the secrets to success, and the overall state of the industry. First up, , founder of newly launched “headcare” brand , talks to and founders of K-beauty juggernaut , about the growing pains of launching a brand, landing partnerships with major retailers, and avoiding tokenism pitfalls.Nikita Ramsinghani Charuza: This AAPI heritage month is a very exciting one for me. Not only with the launch of my first business Squigs, but especially as a new mom.
You'll definitely be finding me supporting some of my favorite new brands. And practicing some of the traditions I grew up with, with my daughter Selena.
For example, we've just celebrated our first Diwali, so we've been teaching her new things. Every day before her bath, we give her a little mini hair oil massage, which is the cutest thing in the world.Sarah Lee: I love that you're doing that with your daughter.
I can share a couple of things that we're doing at Glow. We decided to join forces with some of the other AAPI founders in the beauty space and doing a collective beauty box that we're launching together in the month of May.The other thing is to leverage our social media platform to uplift AAPI voices and organizations that are doing great things for the community.
We want people to come to our Instagram and take over and make sure they're heard and the awareness is there.This content can also be viewed on the site it from.Sarah: Christine and I decided to launch our own company in 2014 and we started out as the K-Beauty curation destination, a website called Glowrescue.com. At that time, we
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