Matt Terry, who won X Factor in 2016, is now showing off his musical skills on the P&O Iona Cruise, entertaining holidaymakers. Passengers on the cruise had to pay an additional £25-35 to enjoy watching and listening to the X Factor winner's vocals, as well as enjoying a three-course dinner. During his time on the ITV singing competition, Matt was mentored by Nicole Scherzinger and won praise from Simon Cowell for his vocal talents.