Lea Michele joined TikTok!
29.08.2022 - 03:11 / glamour.com
at the 2022 Video Music Awards. But if you have no idea who I'm talking about, don't worry. She's still kinda niche, and I'm here to explain.Taylor Gayle Rutherfurd (sometimes stylized as GAYLE but imma call her Gayle) is an 18-year-old singer signed to Atlantic Records.
Her song “abcdefu,” about a worthless ex, blew up over the course of the latter half of 2021 on TikTok, being paired with literally millions of videos.This content can also be viewed on the site it from.There was a small controversy over the origins of the song, which I will sum up briefly but you can read about in full on . Basically, as part of the release strategy, Gayle teased the song on TikTok, and in one video responded to a commenter asking her to write something based on the alphabet. TikTok being TikTok, viewers took this very literally and assumed that the song was written as a response to the comment's prompt, so when it went viral, they pointed to it being a sui generis TikTok hit.
But as a “debunking” video pointed out, that initial comment was left by someone who works at Atlantic; the song had already been written and recorded, and an accompanying video filmed. In their response, the company explained that this was a friendly comment not intended to fool anyone, and Gayle never tried to hide the fact that the song already existed. TL;DR: yes, the record company played up a narrative, but this was savvy PR, not a conspiracy.This content can also be viewed on the site it from.Anyway, back to Gayle.
Lea Michele joined TikTok!
GAYLE is one of the fast-rising superstars on the pop scene we’re most excited about, and we want Just Jared readers to get a chance to get to know her even better.
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