Apple stock fell 3% today as it was hit by two headwinds — protests in China threatening iPhone production and claims of “censorship” lodged by new Twitter owner Elon Musk.
12.11.2022 - 04:01 / deadline.com
Linda Yaccarino, head of global advertising and partnerships at NBCUniversal, says despite the intense backlash over his two-plus weeks operating Twitter, Elon Musk deserves patience from the company’s advertisers and business partners.
“You’ve got to give the guy a minute,” Yaccarino said, adding that she wouldn’t “bet against him.”
Speaking at an Ad Age conference, as reported by the advertising trade publication, Yaccarino said she has been “obsessed” with Musk’s $44 billion takeover of Twitter, which she described as “fascinating.” Yaccarino said she had been among major advertisers touching base with the company’s leadership during the recent chaos as it looks to shore up relations with advertisers and users. For NBCUniversal, “Twitter is the single, No. 1 biggest” partner for content distribution, she noted. Through the company’s Amplify offering, it takes a cut of proceeds for helping NBCU promote news, sports and entertainment franchises like Saturday Night Live as well as company mainstays like the Olympic Games.
Many ad buyers have paused their buys on Twitter in recent days as a result of the choppy rollout of a new verification scheme, which jeopardized the lion’s share of the company’s $5 billion-plus in annual revenue. The effort to explore new subscription models has coincided with Musk laying off half the company’s staff and engaging in dubious conduct on his personal Twitter account. Over the weekend after the acquisition closed, for example, he shared a baseless conspiracy theory about the attack on Paul Pelosi, husband of U.S. House Speaker Nancy Pelosi. An $8-a-month subscription plan conferring blue check marks on any user paying to sign up has invited impersonation and fraud, though Musk has vowed
Apple stock fell 3% today as it was hit by two headwinds — protests in China threatening iPhone production and claims of “censorship” lodged by new Twitter owner Elon Musk.
Stephen King is back at it again calling out Elon Musk. In his latest tweet, the “King of Horror” is taking jabs at the Tesla and Twitter owner.
Twitter owner Elon Musk said Thursday that beginning next week he will begin reinstating suspended accounts of users, who had been banned for offenses such as violent threats, harassment, abuse and misinformation.
Elon Musk said on Saturday that Donald Trump will be reinstated to Twitter after holding an online vote of the platform’s users.
One of CBS’s West Coast subsidiaries has paused its postings and interactions on Twitter, in light of ongoing uncertainty over the future of the social media platform.
Who could resist an invitation like this: Twitter owner Elon Musk says comic Kathy Griffin can return to Twitter — but he misspelled her name as “Kathie.”
The crisis at Twitter has amplified as the social media giant told staff they are locked out of its offices until Monday (November 21).
House Speaker Nancy Pelosi said on Thursday that she will not seek a leadership post in the next Congress but instead will assist in the transition to the next generation of Democrats in top positions.
Doja Cat is no longer called Christmas. That’s the big news today.The rapper changed her name on Twitter earlier this week to the prematurely festive moniker.
After recently laying off half of Twitter’s employees and on the same day that three of the company’s top security executives quit, the world’s wealthiest man reportedly told Twitter’s remaining product team members that the company he just bought could see “net negative cash flow of several billion dollars” in 2023 and “bankruptcy is not out of the question” if that happens.
New Twitter owner Elon Musk presided over a rambling, hourlong appeal to advertisers, defending the newly instituted $8-a-month blue-check verification program and vowing to make the social platform “a force for good.”
Bye to the bird app. Controversial entrepreneur Elon Musk’s takeover of Twitter has led to many polarizing opinions — and many stars’ departures from the social media platform.
In her first interview since the attack on her husband, House Speaker Nancy Pelosi told CNN’s Anderson Cooper on Monday that it was the result of “a flame fueled by misinformation,” as evidence shows the suspect embraced far-right conspiracy theories.
With the upheaval continuing at Twitter, the emerging alternative social network Mastodon has attracted a lot of former Twitter users.
As Twitter employees face mass layoffs starting today, new overlord Elon Musk says the platform has seen “a massive drop in revenue, due to activist groups pressuring advertisers.”
Twitter has reportedly sent out a company-wide email warning its estimated 7,500 employees that layoffs will start Friday.
President Joe Biden once again gave a speech warning of the future of democracy, keying in on some GOP candidates’ refusal to commit to accepting the election results.