Dragons' Den star Steven Bartlett 'scolded by BBC for breaking sponsorship rules with jewellery'

10.03.2022 - 01:53 / ok.co.uk

Dragons' Den star Steven Bartlett has reportedly been scolded by the BBC for breaking their strict sponsorship rules.The 29 year old plugged the jewellers Craftd on an instalment of the show before taking to social media to showcase items from the brand's range - something that is prohibited by the television broadcaster. BBC has now removed the clip of The Diary of the CEO podcast host wearing the jewellery brand on the business show and, according to The Sun, is said to have been barred from wearing the items again if his contract is renewed. "We have clear guidelines around talent's commercial activity while working with us.

Steven has been reminded of the guidelines," a BBC spokesperson for the show told The Sun. Meanwhile, Steven insisted to the publication that the social media plug for the jewellery brand was "a genuine oversight on his part". "The posts have now been taken down.

I will ensure I am clear about what activity is possible," he explained. Steven explained that he initially approached Craftd and the company then agreed to sponsor his hit podcast. OK! has contacted the BBC and a representative of Steven for comment.

Meanwhile, Steven recently rekindled his romance with a French wellness entrepreneur following a very romantic gesture. Last month, he confirmed at The London Palladium that he was in a relationship with the stunning Melanie Vaz Lopes. Multi-millionaire Steven dedicated a segment of his new show, The Diary of a CEO Live, to his girlfriend Melanie and revealed how they met through social media after she responded to a relationship video that he posted.The pair eventually met in person when Melanie, who is from Bordeaux, France, jetted to London after Steven played heads or tails to decide who