Disney+, Hulu Merged App to Launch Next Month, Bob Iger Says
08.11.2023 - 21:55
/ variety.com
Todd Spangler NY Digital Editor Disney, which is in the home stretch of swinging the deal to become the full owner of Hulu, will launch a beta test of an app next month that combines Disney+ and Hulu into a single experience, CEO Bob Iger said. Disney still needs to close its deal with Comcast to buy out NBCUniversal’s 33% stake in Hulu. In a filing last week, Disney said it would pay at least $8.61 billion to Comcast for the Hulu stake, with the final price tag — which could be much higher — to be based on an assessment of Hulu’s market value by each parties’ bankers.
“We remain on track to roll out a unified one-app experience domestically,” Iger said on the Mouse House’s earnings call for the September quarter. A beta version of the Disney+/Hulu app will launch in December — giving parents time to set up parental controls, according to Iger — ahead of the official launch in spring 2024. The company expects Hulu on Disney+ to result in increased engagement, greater ad revenue and lower churn, Iger said.
Iger’s comments come after he announced earlier this year that the company was prepping a “one-app experience” in the U.S. that incorporates Hulu content into Disney+. At the time, he said, the new combined offering would launch by the end of 2023, available to customers who subscribe to both streaming services.
Disney already offers a price-discounted bundle of Disney+ and Hulu with ads for $9.99 per month and $19.99 per month without ads, but currently customers must use separate apps to stream each one. For the most recent quarter, the company’s fourth quarter of fiscal year 2023, Disney+ gained a net of nearly 4 million overall to reach 150.2 million. Core Disney+ subscriptions (excluding Disney+ Hotstar) increased
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