variety.com
23.07.2023 / 00:21
Strong Kickoff for Women’s World Cup as USA-Vietnam Match Draws Crowd for Fox Sports and Telemundo
Cynthia Littleton Business Editor A dominant 3-0 win by the U.S. Women’s National Team helped the Women’s World Cup get off to a strong start for Fox Sports and Telemundo on Friday night. Viewership of the USA-Vietnam match, which aired at 9 p.m. ET, came in just shy of the record set in 2019 by a comparable Group Stage match. The Fox broadcast network brought in 5.26 million viewers for its live 9 p.m.-11 p.m. ET coverage of the game, held at Eden Park stadium in Auckland, New Zealand. Telemundo, which has Spanish-language rights in the U.S., averaged 1 million viewers for the game across linear and digital platforms, including Peacock. The 2023 Women’s World Cup, hosted by Australia and New Zealand, is drawing heightened attention in the U.S. as Team USA pursues a historic third consecutive victory. The tournament runs through Aug. 20.