If you were hoping those behind Balenciaga’s controversial ad campaigns were going to face some repercussions for their work, we’re sorry to say it doesn’t look like the company is going to be making any changes to their team despite calls for action!
Celebs Ditch Balenciaga Amid Backlash for BDSM-Style Teddy Bear Advertisement: Brittany Aldean, Lala Kent and More
01.12.2022 - 21:55 / usmagazine.com
Using their voices. As Balenciaga continues to face backlash over an ad for its Spring/Summer 2023 collection, celebrities are speaking out against the brand — and taking action.
Jason Aldean‘s wife, Brittany Aldean, shared her perspective via Instagram on Wednesday, November 30. The 34-year-old North Carolina native uploaded — and subsequently deleted — a photo of herself holding bags full of Balenciaga products and seemingly tossing them in the garbage. “It’s trash day @balenciaga,” she captioned her post.
Brittany’s social media activity comes shortly after the fashion brand issued a public statement regarding the campaign for its upcoming line. The ad featured children holding purses — which were designed to look like teddy bears in BDSM-inspired apparel — while surrounded by other Balenciaga items. In additional pictures, which did not include the kids, seemingly showed some pages from a Supreme Court case on child pornography.
The controversial marketing prompted an uproar on social media, and the brand pulled the images amid the scandal. “We sincerely apologize for any offense our holiday campaign may have caused. Our plush bear bags should not have been featured with children in this campaign. We have immediately removed the campaign from all platforms,” read a statement shared via Balenciaga’s Instagram Story on November 23. “We apologize for displaying unsettling documents in our campaign. … We strongly condemn abuse of children in any form. We stand for children’s safety and well-being.”
Several days later, the company further addressed the decisions that led to the photo shoot in a lengthier statement. “This was a wrong choice by Balenciaga, combined with our failure in assessing and validating images. The
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