Ellise Shafer After over 10 years in the making, independent rappers Russ and Bugus are finally launching their own record label: DIEMON.An acronym for “Do It Everyday Music or Nothing,” DIEMON started in 2010 as a creative collective in Atlanta before becoming an imprint on Columbia Records when Russ signed with them in 2017. But in 2020, Russ completed his deal with Columbia and became a full-blown independent artist once again, releasing his 2021 album “Chomp 2” on his own. Most recently, his single “Handsomer” broke through the top 40 on Billboard’s Hot 100 chart.