If you needed more evidence Kid Rock was full of s**t… OK, obviously you don’t, but it’s here anyway.
03.08.2023 - 02:25 / deadline.com
The company behind Bud Light is not holding back in its efforts to dig out of the hole it created by angering customers of its brand.
But despite Anheuser-Busch mounting the biggest Bud Light summer advertising campaign in its history, sales continue to sag. A boycott by consumers angered by a campaign featuring transgender influencer Dylan Mulvaney and a viral video in which a marketing executive characterized its consumers in a negative way has driven the slump.
The Wall Street Journal reports that ads for Bud Light have appeared about 3,400 times on national television from June 1 through July 30. The statistics were according to iSpot.tv, an ad-measurement company that tracks TV and streaming-video advertising.
During the same perid last year, Bud Light ads ran just 32 times on national TV, according to iSpot.
Bud Light traditionally runs a larger proportion of ads during football season in the fall.
The WSJ reported that U.S. retail-store dollar sales of the brand fell 26.1% in the week ended July 15 and 26.8% in the week through July 22, compared with their respective year-earlier periods, according to an analysis of NIQ data by Bump Williams Consulting.
During the four weeks ending July 22, Bud Light lost its crown as the top-selling beer in the U.S. to Constellation Brands’ Modelo Especial in May.
Anheuser-Busch last month said it was laying off a large number of workers at its U.S. offices in St. Louis, New York and Los Angeles.
Bump Williams, president and CEO of Bump Williams Consulting, told the WSJ that throwing money at the problem won’t help.
“The Bud Light shopper who’s left the brand has zero interest in coming back,” Williams said, “so you can spend all the money you want, but until you fix the
If you needed more evidence Kid Rock was full of s**t… OK, obviously you don’t, but it’s here anyway.
Kid Rock is drinking Bud Light again.
Bud Light was hit with backlash after partnering with transgender social media influencer and actor Dylan Mulvaney for an Instagram ad.
It turns out Alec Baldwin could be facing charges in the case of the Rust shooting after all.
FX’s American Horror Stories will return to frighten you with a 4-episode Huluween event series set for premiere on October 26 on Hulu.
Armed police swooped on streets near the centre of Oldham on Tuesday afternoon (August 15) following reports of a man 'with a gun'.
Lorde performed her 2017 single ‘Green Light’ with Caroline Polachek at Sziget Festival 2023 last night (August 14) – check out the footage below.The Kiwi pop artist took her current ‘Night Vision’ show to the Budapest event’s main stage. She played 16 songs including a recently debuted new track, supposedly titled ‘Silver Moon’.To end the set, Lorde brought out Polachek after the singer played at the festival earlier yesterday evening.
, the Patagonia Summer Sale is taking up to 30% off outdoor clothing and gear for men, women and kids. There are also discounts on travel bags like duffels and backpacks for your upcoming adventures. As we gear up for more outdoor adventures, the Patagonia sale has some seriously good wardrobe staples from high-quality outerwear to upgrade your gear closet.Shop the Patagonia SaleJust about every category of outdoor-friendly apparel you can imagine is on sale now at Patagonia.
The Toronto International Film Festival has unveiled its Primetime programme for 2023 which includes the world premieres of Bad Boy and All the Light We Cannot See.
Sufjan Stevens has announced Javelin, the Detroit-born musician's 10th studio album. Out on October 6 via Asthmatic Kitty, Javelin promises Stevens's return to his singer-songwriter origins following 2020's Convocations, a 49-track instrumental project split into five LPs, and Reflections, a score for a ballet choreographed by Justin Peck.
according to IMDB’s Box Office Mojo.This week, it surpassed the $500 million mark, making its director Greta Gerwig the highest earning female director ever at the domestic box office, beating the record held by “Frozen II‘s” Jennifer Lee.The movie is so popular that searches for the baby name “Barbie” have increased by a staggering 603% since April, when its trailer was released.“Oppenheimer,” which was in fourth place last week, moved back up to the No. 2 spot with $5.1 million in sales.This week, the Christopher Nolan filmbecame the highest grossing ever at Hollywood’s TCL Chinese Theatre in the location’s 97-year history, according to Deadline.
Leo Barraclough International Features Editor The trailer has debuted for “Mademoiselle Kenopsia,” the latest film from Canadian filmmaker Denis Côté, who won awards at Berlin Film Festival with “Vic + Flo Saw a Bear” and Locarno with “Curling.” “Mademoiselle Kenopsia” had its world premiere at the Locarno Film Festival this month, and will premiere in North America at next month’s Toronto Film Festival in the Wavelengths section, which was unveiled Friday. H264 is handling international sales.
Manchester United have addressed the key areas that the club needed to strengthen but there are still plenty of former players searching for new clubs.
End of Summer Sale. Just in time to add some new shoes to your end-of-summer footwear rotation, the Zappos sale is offering major savings on thousands of trending styles.
There have been various reports over the last few days that Timothee Chalamet has broken up with Kylie Jenner, but now, a new, clarifying report has emerged.
Patagonia Summer Sale is taking up to 30% off outdoor clothing and gear for men, women and kids. There are also discounts on travel bags like duffels and backpacks for your upcoming adventures. As we gear up for more outdoor adventures, the Patagonia sale has some seriously good wardrobe staples from high-quality outerwear to upgrade your gear closet.Shop the Patagonia SaleJust about every category of outdoor-friendly apparel you can imagine is on sale now at Patagonia.
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according to IMDB’s Box Office Mojo.The Greta Gerwig-directed flick, which opened on July 21, made more than $200 million at the domestic box office in its first five days in theaters, according to Forbes. The film The Post called “lousy” beat out “Oppenheimer,” which debuted on the same day, for the second week in a row.
the first day of school outfit is always momentous. It's the first impression; a chance to show your classmates your style right off the bat. To achieve the effortlessly cool look these days, you can't go wrong sporting Nike kicks, a Nike backpack or some go-to leggings with the signature swoosh.If you want to pick up some new gear before school starts, Nike is hosting a Back to School Sale where shoppers can score up to 60% off the brand's iconic apparel and backpacks.
treadmills and exercise bikes often steal the spotlight. However, they also tend to neglect your upper body.