Native American activist Sacheen Littlefeather, whose historic and headline-making surprise appearance at the 1973 Academy Awards was heard around the world, has died at 75 years old.
15.09.2022 - 19:07 / variety.com
David S. Cohen Senior Editor, Features Turning a piece of filmed entertainment into a cultural phenomenon is both an art and a science, say marketers. But in the 2020s, the science has turbocharged the art. Variety spoke to two marketing gurus who promoted such blockbusters: Pia Chaozon Barlow, executive VP of HBO and HBO Max originals marketing, who aims to recapture the magic of “Game of Thrones” with spinoff “House of the Dragon”; and Marc Weinstock, Paramount’s president of global distribution and marketing. Paramount has opened five features at #1 in 2022, culminating with “Top Gun: Maverick,” which has grossed more than $1.4 billion.
Barlow and Weinstock are careful to note that their campaigns start with great content. But with so much content — all different — competing for viewers’ attention, a campaign can help cut through the clutter, elevating a good watch to a must-see.
Barlow says that begins with taking cues from the fans. “They inform every decision we make as marketers.” That has long been where the science came in, but social media and digital tracking have turned a trickle of data to a torrent. “Even seven-eight years ago, creating that cultural moment meant a one-to-many type of messaging, spending lots of money to cast a wide net to reach a broad audience,” she says. Today though, a campaign balances broad tactics such as TV spots, trailers and outdoor, with targeted messages on digital media, including social and influencers. The plethora of data makes targeted messages possible. Marketers look beyond demographics to target viewers’ other interests. Weinstock says before “Top Gun: Maverick’s” release, his team knew “if you were a male over 35 or 40, you were like ‘Yep! I’m super excited to
Native American activist Sacheen Littlefeather, whose historic and headline-making surprise appearance at the 1973 Academy Awards was heard around the world, has died at 75 years old.
Academy Awards – has died at the age of 75.Her passing was confirmed by the Academy of Motion Picture Arts and Sciences. In a statement shared with The Hollywood Reporter, a caretaker of Littlefeather’s said she died at noon on Sunday (October 2), surrounded by loved ones at her home in the Northern California city of Novato. An exact cause of death was not confirmed, however Littlefeather had long been open about her various struggles with ill health.Sacheen Littlefeather, Native American civil rights activist who famously declined Marlon Brando’s 1973 Best Actor Academy Award, dies at 75.
Native American activist Sacheen Littlefeather, whose historic and headline-making surprise appearance at the 1973 Academy Awards was heard around the world, has died at 75 years old. Littlefeather passed away Sunday in the Northern California city of Novato after a years-long battle with breast cancer that had metastasized in recent years, according to . It's been nearly 50 years since Littlefeather — then 26 — took the stage in place of Marlon Brando, who won the Best Actor Oscar for , and delivered a message on Brando's behalf about the mistreatment and oppression of Native Americans.On Sunday, The Academy of Motion Picture Arts and Sciences announced her passing, tweeting, «Sacheen Littlefeather, Native American civil rights activist who famously declined Marlon Brando’s 1973 Best Actor Academy Award, dies at 75.»In August, The Academy shared an apology for the subsequent fallout from her act of protest. Academy president David Rubin issued a letter to Littlefeather on the Academy's behalf, praising her speech and the impact it had.«As you stood on the Oscars stage in 1973 to not accept the Oscar on behalf of Marlon Brando, in recognition of the misrepresentation and mistreatment of Native American people by the film industry, you made a powerful statement that continues to remind us of the necessity of respect and the importance of human dignity,» Rubin said of Littlefeather's remarks at the ceremony in the letter.«The abuse you endured because of this statement was unwarranted and unjustified.
Sacheen Littlefeather, the Native American actress who took the Oscars stage in 1973 to decline Marlon Brando’s award, died Sunday, the Academy of Motion Pictures said. She was 75.
Pat Saperstein Deputy Editor Sacheen Littlefeather, who declined Marlon Brando’s Oscar for “The Godfather” on his behalf at the 1973 Academy Awards, died Sunday, the Academy of Motion Pictures said. more to come…Sacheen Littlefeather, Native American civil rights activist who famously declined Marlon Brando’s 1973 Best Actor Academy Award, dies at 75.
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