Box Office: Disney’s ‘Haunted Mansion’ Eyes $30 Million Debut, ‘Barbenheimer’ to Remain on Top
26.07.2023 - 19:33
/ variety.com
Rebecca Rubin Film and Media Reporter Disney’s remake of “Haunted Mansion” opens on Friday in theaters, where it’ll face an opponent that’s much scarier than the threatening ghosts that populate the world of the supernatural comedy. That foe would be the collective force of “Barbie” and “Oppenheimer,” which have spent the past week putting box office projections to shame. “Barbenheimer,” as the inextricably linked movies have been nicknamed, will loom large over North American charts as Disney’s new family film aims for third place.
“Haunted Mansion” is projected to gross $25 million to $30 million from 3,700 North American theaters over the weekend. That’s not a bad result for a kid-centric tentpole, especially in the wake of “Barbie” and “Oppenheimer” — except for its pesky price tag. Disney spent $150 million to produce the film and tens of millions on promotional efforts, leaving “Haunted Mansion” with a high threshold to reach profitability.
Justin Simien directed “Haunted Mansion,” which stars LaKeith Stanfield, Tiffany Haddish and Owen Wilson. It is not to be confused with the 2003 film “The Haunted Mansion,” which featured Eddie Murphy as well as an article in the title. As a not-so-exact point of reference, the original ” The Haunted Mansion” debuted in a vastly different theatrical landscape to $24 million, not adjusted for inflation.
It was not exactly a critical darling but managed to gross $180 million on its $90 million budget. The reboot, which also garnered mixed reviews, is inspired by the Walt Disney theme park ride. The story follows a single mother and her son, who move into a mansion, only to find out that it’s haunted.
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