Beauty buffs 'ditch £70 mascara' for £14 Amazon version 'loved by makeup artists'
03.11.2023 - 19:21
/ manchestereveningnews.co.uk
Amazon customers are insisting that a £14 mascara is better than £70 designer products, and claim it's 'the best they've ever tried.' Eyeko's Black Magic Mascara is being praised for it's nourishing formula, and for the fact that it doesn't smudge or flake.
Normally it would set you back £19 but on Amazon you can bag a better price at just £14.25. It contains keratin and shea butter which work together to condition lashes so they're not left dry and brittle.
It has an 'intense black finish' which shoppers are confirming and claims to give the impact of false lashes with just two coats. The smudge-proof formula is also paraben-free - this is good as parabens have been linked to skin irritation.
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Beauty buffs are raving over the product, with it having an average rating of 4.4 out of 5 across 1316 reviews. One shopper wrote: "I have tried dozens of mascaras in my make-up lifetime (25yrs +!), and this one has been my steadfast favourite since it hit the market.
"I've used £70 'designer' mascara, and cheap stuff from Boots - basically all sorts. I have 'hamster cheeks' and my eyes practically disappear when I smile, so I've always needed a mascara that doesn't smudge throughout the day. Even waterproof mascara can't beat my chubby cheeks!!
"This mascara is blackity-black, which I like, stays all day, doesn't smudge, and you can even go swimming in it, providing you don't rub your eyes too hard. But! When it's new, it can be clumpy so my advice is to wipe off a lot of what comes