Beatriz Campos Appointed Anonymous Content España Managing Director (EXCLUSIVE)
12.02.2024 - 13:25
John Hopewell Chief International Correspondent Anonymous Content and Spain’s Morena Films, behind box office breakouts “Cell 211” and Champions, have named former Studiocanal executive Beatriz Campos as the managing director of their Spain-based film-TV production venture Anonymous Content España. Campos will oversee the company’s day-to-day operations working closely with David Davoli, Anonymous Content’s president of international, and Morena Films CEO Pilar Benito, Anonymous Content and Morena Films announced Monday.
Launched in May 2023, Anonymous Content España aims to develop and produce premium Spanish projects for a global market. That is easily said, but several factors work in its favor and will be aided now by Campos’ appointment.
As film and TV producers still battle a hugely competitive market and spiralling production costs, companies are reaching out for partners beyond national markets, a structure embodied in Anonymous Content España. Anonymous can also help Morena access U.S.-stars, which may allow their productions to stand out in the crowd.
ACE titles will reach 570 million Spanish-speakers worldwide, one factor which might explain how Spanish projects, often genre bending thrillers, such as Morena’s own prison transport van revenge actioner “Below Zero,” top Netflix and Prime Video charts. Currently, four of the five most viewed non-English movies ever on Netflix were made in Spain.
With revenue streams contracting in scale across international, producers now work closely with sales agents and international TV distributors to close financing on titles, with early sales serving as credit facility collateral. Here Campos’ can bring a large, invaluable and uncommon experience to the table, having
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