Arthur Essebag’s Satisfaction Teams With Daniel Domenjo to Expand Into Spanish-Speaking Markets (EXCLUSIVE)
22.11.2023 - 10:35
/ variety.com
Elsa Keslassy International Correspondent After expanding into the U.K., the U.S. and the Netherlands, Paris-based leading unscripted production banner Satisfaction is set to gain ground in Spanish-speaking markets.
Satisfaction founder Arthur Essebag, who is also an entrepreneur and famed TV host, has teamed up with Daniel Domenjo, a well-established Spanish producer and host, to create Satisfaction Iberia. The new company will be developing, adapting and producing mainly unscripted content for Spanish, Portuguese and Latin American markets, and will aim to work with a broad range of international partners.
Domenjo, who previously ran Mediacrest and spearheaded the production of many hit formats in Spain, has been appointed CEO of Satisfaction Iberia. Under his leadership, Mediacrest delivered 15 seasons of “The Chase,” primetime shows like “Mapi”, “The Floor,” “Crónicas del Zoo” and “La Solución,” as well as the series “Asuntos Internos,” which is currently in production.
Earlier this year, Satisfaction ventured into English-language markets with a stake in Yes Yes Media, the company founded by Richard Bacon alongside Elisabeth Murdoch’s Sister Media. The outfit has also formed a joint venture with Fulwell 73, the U.K.-based production company behind “The Late Late Show With James Corden.” “Following our recent partnerships with Talpa, Fullwell 73 and Yes Yes Media, we continue to strategically expand our international presence with Satisfaction Iberia to bring new programs to the screen,” said Essebag, who was celebrated at Mipcom Cannes where he received the International Format Award.