Ameen Sayani, Beloved Indian Radio Presenter of ‘Binaca Geetmala,’ Dies at 91
21.02.2024 - 09:51
/ variety.com
Naman Ramachandran Ameen Sayani, the doyen of Indian radio, died on Tuesday in Mumbai following a heart attack. He was 91. The news was confirmed by his son Rajil Sayani.
Sayani, known for his mellifluous voice, initially worked as an English-language presenter for All India Radio (AIR) in Bombay, as Mumbai was known then, thanks to his brother Hamid who was a broadcaster there. Ironically, Sayani’s journey to radio superstardom began not on AIR but on neighbouring Radio Ceylon. In 1952, Balakrishna Vishwanath Keskar was appointed by Prime Minister Jawaharlal Nehru as India’s Information and Broadcasting Minister.
Keskar was not enamoured of Hindi-language film songs as he was on a drive to promote Indian classical music. After initially restricting airtime for Hindi songs to a 10% quota, he banned them from AIR altogether. Daniel Molina, an American businessman operating in India those days, saw an opportunity and pounced.
He engaged Hamid Sayani to run his Ceylon (as Sri Lanka was known then) radio operations, who in turn hired his brother to host Hindi film song show “Geetmala” (literally garland of songs). The show was sponsored by Swedish company Ciba’s toothpaste brand Binaca, which was launched on the subcontinent during that time. Launched in 1952, “Binaca Geetmala,” later “Cibaca Geetmala,” when the toothpaste brand rebranded, aired every Wednesday.
With its potent mix of songs, the show, which later included a countdown, became a rage across the region. Ameen Sayani, with his sonorous voice, his habit of addressing his listeners as his ‘sisters and brothers’ and his easy familiarity with the Hindi-language film industry talent who appeared on the show, became a firm audience favorite. “Geetmala” finally moved
.