AMC Entertainment’s CEO Adam Aron warned that the chain risks financial peril if it can’t raise fresh cash as needed while exhibition continues its post-Covid recovery amid Hollywood strikes.
20.07.2023 - 19:31 / deadline.com
AMC Entertainment is dropping Sightline, a controversial variable pricing program for seating it announced earlier this year.
The giant theater chain said today that after a pilot in three locations, it saw little or no increase in patronage of cheaper front row seating, despite a modest price reduction for the seats. The test did show that theater goers who previously sat in the Preferred Sightline section continued to choose Preferred Sightline seating, even with a slight up-charge. But it noted that competitors did not match either initiative, of raising or lowering prices based on the location of the seats.
“To ensure AMC’s ticket prices remain competitive, the Sightline at AMC pilot program will come to an end at participating locations in the coming weeks, and the initiative will not roll out nationwide.”
The exhibitor will now focus on testing a “different type of spacious front row seating – with extensive seat recline” in select theaters U.S. theaters starting later this year.
The Sightline initiative, unveiled in February, offered seat selections based on sightline of the movie screen within the auditorium — including Value Sightline, Standard Sightline and Preferred Sightline sections. Other entertainment venues for live theater, sports and music do have variable seat pricing but U.S. movie theaters generally don’t and AMC’s public move triggered a wave of criticism.
It’s one of many initiatives CEO Adam Aron has tested out during a slow theatrical recovery post-Covid and a financially shaky time for the world’s biggest chain.
By subscribing, I agree to the Terms of Use and Privacy Policy. This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.
By
AMC Entertainment’s CEO Adam Aron warned that the chain risks financial peril if it can’t raise fresh cash as needed while exhibition continues its post-Covid recovery amid Hollywood strikes.
Top exhibitor AMC Entertainment rode the box office revival in the second quarter, beating Wall Street forecasts and returning to profitability.
BookTokers can no longer turn to Seattle Kracken’s social media pages for their fill of thirsty content about the pro athletes.
Catherine Tyldesley has spoken out after claims she had asked a baker to make 100 cakes for her birthday in exchange for 'social media exposure'. A bakery owner has revealed that it declined a PR company's request on behalf of an unidentified 'well-known' celebrity asking for a cake for a 40th birthday party in September.
Thania Garcia In the weeks after Matty Healy’s controversial behavior at the Good Vibes Festival got the festival canceled by Malaysian authorities, English rock band Muse has revealed why they chose to alter their setlist during their Malaysian tour stop. In case you missed it, Healy outwardly expressed his distaste for the Malaysian government’s anti-LGBTQ laws while performing in the country’s capital city, Kuala Lumpur.
House prices are finally starting to come down across the country after high demand and low supply over the last few years pushed property prices up. The average cost of a home in the UK is now down by 4.5 percent since the peak last August, meaning house prices have fallen at the fastest annual rate in 14 years.
Hayley Williams has hit out at some sexist “internet bros” after they criticised her for postponing a run of Paramore gigs due to illness.Last week, the band delayed their concert in San Francisco just hours before they were set to perform. They shelved three further gigs on their North American tour in Seattle, Portland and Salt Lake City “in the interest of our health and the ability to put on a show you all deserve”.Ahead of the tour resuming in Tulsa, Oklahoma last Saturday (July 29), Williams shared a statement in which the singer revealed that she had fallen ill during a Houston gig earlier this month.She went on to explain how her “body just gave out” after continuing with the dates regardless.
Taylor Swift is shaking it off the charts. One of the pop superstar's recent performances at Lumen Field in Seattle, Washington, triggered seismic activity equivalent to a 2.3 magnitude earthquake, according to local seismologists.
Hayley Williams is ready to dominate the stage again.
A video has gone viral of a passenger who refused to give up her first class seat to a child.
Taylor Swift and her fans caused a small earthquake during her Seattle concerts of the Eras Tour. The dancing and jumping at the July 22 and 23 tour stops caused seismic activity similar to a 2.3 magnitude earthquake, according to Jackie Caplan-Auerbach, a seismologist and geology professor at Western Washington University. The movement at Lumen Field on both nights was likely caused by a combination of the sound from the concert combined with the dancing and jumping by her fans, seismologists told The New York Times.
Hayley Williams is giving fans an update about her health.
Paramore‘s Hayley Williams has shared a statement with fans after the band cancelled four gigs on their North American tour due to illness.Last Saturday (July 22), Paramore postponed their concert in San Francisco just hours before they were set to take the stage.They then went on to shelve three further gigs on their North American tour in Seattle, Portland, and Salt Late City “in the interest of our health and the ability to put on a show you all deserve”.Now, with the tour set to resume in Tulsa, Oklahoma tonight (July 29), Williams has addressed fans and discussed the issues with staying fit and healthy on tour.She told fans that she became ill during a Houston gig earlier this month, and “muscled all the way through [the] LA [gig].“By the time the excitement and all the nerves from all the LA shenanigans wore off, my body just gave out…” she added. “Touring is different at 34 than it was at 16, when leaving home felt like the greatest escape.“Even in my 20’s, I benefitted from the constant music.
Brian Steinberg Senior TV Editor ESPN’s “SportsCenter” has long seemed like a bastion of guy TV. Not tonight. When ESPN viewers tune in to the 11 p.m.
CEO Adam Aron said a court ruling Friday that makes it harder for AMC Entertainment to raise cash has serious implications for the circuit’s financial stability — a blowout ‘Barbenheimer’ weekend at the box office and surging share price notwithstanding.
AMC Entertainment set a new post-Covid record for global admissions revenue this past weekend with Barbie and Oppenheimer leading a charge that drew 7.8 million moviegoers to theaters.
Simu Liu finally got to attend Taylor Swift’s “Eras Tour” over the weekend.
Taylor Swift and Haim gave a live debut to ‘Evermore’ track ‘No Body, No Crime’ at the first ‘Eras’ Tour show in Seattle last night (July 22).Haim are supporting Swift on the latest leg of her North American stadium tour and they joined her for the 2020 song during the ‘Evermore’ segment of the set.Elsewhere at the show, Swift also gave a performance of Ed Sheeran collaboration ‘Everything Has Changed’, from 2012’s ‘Red’, for the first time in a decade, as well as playing ‘This Is Why We Can’t Have Nice Things’ for the first time on the ‘Eras’ tour.See footage of all the performances below.NO BODY, NO CRIME pic.twitter.com/0ITsA0dXfh— Coup De Main (@coupdemain) July 23, 2023i can’t believe they just sang no body no crime???? pic.twitter.com/NYdRHCou9Z— phoebe ⸆⸉ (@taylorslavender) July 23, 2023Alana Haim took over the second verse for No Body, No Crime #HAIMattheErasTour pic.twitter.com/mfKcfThwg3— Haim source ♡ (@haimsource) July 23, 2023
In a contorted legal case, a Delaware judge today struck down a settlement that would have helped AMC Entertainment move ahead with steps to raise cash and shore up its stock.
Zack Sharf Digital News Director AMC Theatres CEO Adam Aron and Angel Studios have joined forces to quell a boycott against the exhibition chain over the release of “Sound of Freedom.” Social media users have accused AMC of purposely disrupting “Sound of Freedom” screenings following accusations that the hit movie stokes QAnon conspiracy theories (Rolling Stone, for instance, slammed “Sound of Freedom” as a “QAnon-tinged thriller”). Claims include AMC canceling screenings and disrupting showtimes with technical difficulties and broken air conditioning. “Sadly, conspiracy theorists are so prevalent in America. So much garbage information is spread,” Aron wrote on Twitter. “More than ONE MILLION people have watched ‘Sound of Freedom’ at AMC Theatres. More than at any other theatre chain on the planet. Yet people falsely claim otherwise. It is so bizarre.”