Derek Hough enjoyed a much needed break at home for the holidays with his wife Hayley Erbert, who underwent an emergency craniectomy before Christmas.
07.12.2023 - 14:51 / variety.com
Brian Steinberg Senior TV Editor Starting next year, major marketers such as Geico or General Mills could find themselves running commercials alongside popular Amazon programs like “The Marvelous Mrs. Maisel” or “Jack Ryan” that were previously untouched by advertising.
Amazon’s ad-sales unit has struck a three-year deal with Interpublic Group‘s Mediabrands, which manages and helps to invest more than $47 billion in marketing investment around the world, to place its clients’ commercials on Amazon Prime Video next year when the service is slated to include commercials. Interpublic is the first of the industry’s big advertising holding companies to reveal a partnership with Amazon on its new plan, which is expected to send more of Madison Avenue’s overall dollars to support streaming-video content.
“Amazon’s latest offering brings a first-to-market opportunity for our clients to reach consumers at the category level in a comprehensive, scalable way – from culture and content to commerce and shoppable experiences,” said Eileen Kiernan, Global CEO of IPG Mediabrands. “We are excited to play a role in this game-changing addition to the streaming TV marketplace and serve as Amazon’s anchor partner as they bring Prime Video ads to life.” Mediabrands represents advertisers including the aforementioned insurance and packaged-goods giants, as well as New Balance, Constellation Brands and Carnival Cruises, among others.
Amazon said in September that Prime Video, one of the last mainstream streaming services to avoid the injection of regular commercial breaks into its movies and shows, would start to include them early next year. Under the plan, all Prime subscribers will move to an ad-supported model, but those who want to keep
.Derek Hough enjoyed a much needed break at home for the holidays with his wife Hayley Erbert, who underwent an emergency craniectomy before Christmas.
Great British Bake Off host Alison Hammond is a self-professed huge fan of Christmas. And Alison, 48, is now looking forward to enjoying the festive season after having quite the year. She joined the presenting team of the Channel 4 show, as well as presenting the BAFTAs, and continuing her hosting duties on This Morning.
Anna Marie de la Fuente Enid Blyton’s iconic series of adventure novels, “The Famous Five,” is being made into a TV series, thanks to a pact forged by the BBC Studios, Germany’s ZDF and Spain’s The Mediapro Studio, in the latter’s continued bid to partner in more English-language productions. Produced by Moonage Pictures and Nicolas Winding Refn’s byNWR, the series is an ambitious adaptation of the iconic children’s adventure novels by the English author.
Chris Willman Senior Music Writer and Chief Music Critic Darlene Love‘s annual television performance of “Christmas (Baby Please Come Home)” was essentially orphaned after “Late Show With David Letterman” went off the air in 2015, putting an end to the 28-year streak that had the music legend singing her signature holiday song with Paul Shaffer‘s band on Letterman’s last original show before Christmas each December. But they all reunited — not over the air, but on YouTube — for a resumption of the tradition, nine years after the last time this particular caroling took place on CBS. Watch the video, below.
Netflix has a new YA hit on its hands with My Life With The Walter Boys.
Brian Steinberg Senior TV Editor The quest for a new way to measure TV audiences has taken years of tests, dozens of efforts to sample upstart technologies and hours of debates among big media companies, Madison Avenue buying firms and blue-chip advertisers. At present, no one seems to have devised a perfect solution. So Byron Allen decided to try.
My Life With The Walter Boys has been released – check it out below.Based on Ali Novak’s 2014 novel of the same, the Netflix series follows teenager Jackie Howard (Nikki Rodriguez) who relocates from Manhattan to rural Colorado after losing her entire family in a car accident. She is taken in by the Walters, only to become entangled in a love triangle between two brothers.Alongside Rodriguez, the show stars Marc Blucas, Alisha Newton, Sarah Rafferty, Noah LaLonde, Ashby Gentry and Johnny Link.Brian H.
George Clooney steps out to attend the New York screening of his new movie, The Boys In The Boat!
Steven J. Horowitz Senior Music Writer There was a moment in the run-up to the weekend before Thanksgiving when something suddenly shifted for Tate McRae.
Brian Steinberg Senior TV Editor Disney wants to get into the Brittney Griner business. The inspirational WNBA All-Star, who was arrested and held in Russia in 2022 and sentenced to nine years in prison, will give Disney the exclusive rights to share her story via a documentary feature from ESPN Films, the development of a scripted series through ABC Signature and an exclusive interview with ABC News anchor Robin Roberts.
Aramide Tinubu One of the most challenging aspects of navigating the teen years is the constant changes young people must confront. In Netflix’s new YA series “My Life With the Walter Boys,” based on Ali Novak’s 2014 novel of the same name, the entire world of 15-year-old Jackie Howard (Nikki Rodriguez) comes undone instantly. Unfortunately, generic storylines, a massive cast and puzzling choices from the adults and teens alike make for a middling tale.
EXCLUSIVE: The creator of Canadian smash Letterkenny has struck a multi-year content deal with streamer Crave and New Metric Media that Crave’s programing boss says is a first of its kind.
Brian Steinberg Senior TV Editor Desi Lydic, who has gained notice during her recent tenure as one of the correspondents at Comedy Central’s “The Daily Show,” has signed with Artists First, the talent-management firm known for its stable of comic actors. Lydic joined “The Daily Show” as a correspondent in September 2015, just as Trevor Noah started his tenure as host.
Brian Steinberg Senior TV Editor Even a personality as well-known as Dr. Phil McGraw needs a little faith to get by when it comes to launching a new TV venture.
EastEnders is set to bring a fan-favourite character back to Albert Square after five years, as Johnny Carter will be returning home. The character has so far been played by two actors - Ted Reilly and Sam Strike - and will now be recast by a Grantchester favourite. Charlie Suff, who played Tommy Wilson on ITV's popular period drama, is gearing up to take a stab at the solicitor, who is Mick Carter (Danny Dyer) and Linda Carter's (Kellie Bright) son.
Can there be any lingering doubt about who truly holds the Queen of Christmas crown? Brenda Lee has returned to the top spot of the Billboard Hot 100 chart with “Rockin’ Around the Christmas Tree,” 65 years after the song’s 1958 recording.
Brenda Lee is making history!
Stampede Ventures’ adaptation of Isabell Ronin’s YA romance webnovel Chasing Red will shoot in Saudi Arabia, it was announced at the Red Sea Film Festival in Jeddah on Saturday.
Ever wonder where Jonathan Taylor Thomas is these days?
YouTube Channel on Wednesday where Chynna called their father “one of my favorite individuals in the whole wide world” but had a “dark” side. “Talk about complex, so many different levels to who he was,” Chynna, who is married to Bill Baldwin, said. “Obviously he’s an amazing songwriter.”“Genius,” Mackenzie agreed.