Alanis Morissette Talks New Gap Campaign With Her Kids, Plans for the Album and Her Style Evolution as a Mom: ‘Hippie Meets Glam’
31.10.2023 - 21:05
/ variety.com
Anna Tingley If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. In 2005, Alanis Morissette starred in a Gap campaign in which she, Keith Urban, Jason Mraz and John Legend were tapped to sing a rendition of their favorite song to promote the brand’s new line of fall denim. Her pick: “Crazy” by Seal, which she also recorded for her greatest hits album “The Collection” earlier that year.
In the video, she boasts a classically early aughts aesthetic: effortless waves with micro-bangs, a thick black chocker, a skin-tight tee, an abundance of layered silver necklaces and, of course, low-rise Gap jeans. Eighteen years later and the rock icon has been asked to star in a Gap campaign once again, but this time things look a bit different. She now has a husband and three kids, who join her for this year’s campaign which sees Morissette running after them in baggy washed denim, an oversized white tee and a billowing black coat.
“When I was younger, I wanted to feel cute and as I get older, my running joke with my friends is I just want to feel presentable,” Morissette tells Variety over Zoom. “[The campaign] was a return of sorts. But last time I hadn’t met my husband yet, I didn’t have a family.
So this was a whole other iteration.” But despite the time passed, (“You live, you learn // You love, you learn,” as the song goes) much of Morissette’s ethos has stayed the same, so a return to the legacy American brand’s sartorial playground, a few years older and a lot wiser, made sense. “Their mission statement for this campaign really resonated with me value system-wise,” Morissette says. “My value system’s number one is connection.