may not be especially political, but there is one stance that she refuses to stop speaking out about—no matter how many brand sponsorships or friends she loses, or how many full-page New York Times ads she’s targeted by. And that’s her support for Palestine, where her father was born. In an interview podcast, Hadid said her has cost her career opportunities and even relationships.
Alana Hadid Talks Her Brand La Detresse’s ‘Easy’ and ‘Psychedelic’ Summer Collection
30.07.2022 - 18:25 / usmagazine.com
Alana Hadid is the go-to girl when it comes to blending fashion and comfort.
The designer, 36, recently unveiled her brand La Detresse’s new collection, Summer Trip, which she and cofounder Emily Perlstein created to make packing for a getaway seamless.
“The whole concept behind it is people are getting out. They’re actually getting to take trips now,” Hadid told Us Weekly exclusively at the capsule’s celebration event on July 14. “I wanted to make pieces that would travel easily. That you could basically take this entire collection with you and a few bathing suits and you’re ready for the whole summer.”
The new collection “has a little bit of a psychedelic feel to it,” Alana told Us. The new drop includes tie-dye T-shirts, dresses and more.
Alana also thought of her family and close friends when bringing the capsule to life, naming a piece after her famous sister Gigi Hadid. “My sisters look amazing in everything. There’s a dress called The Gigi … I wanted to highlight the friends and family who’ve supported us,” Alana said. “My mom is here. She’s in her sixties, but she’s wearing one of the dresses.”
Alana’s loved ones aren’t the only fans of the brand. She shared that stars like Winnie Harlow, Pink and Vanessa Bryant “wear our stuff a lot of times.”
The fashion guru also enjoys seeing everyday people in her designs. “Celebrities are great, and I love seeing celebrities wearing [La Detresse], but I really like seeing everyday people wearing my clothes,” Alana told Us.
She added: “I love the fact that people are wearing our stuff when they want to be comfortable … I love that it’s their comfy go-to wear.”
After launching in 2017, La Detresse sales spiked during the pandemic due to shoppers leaning on more relaxed attire while
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