Instagram and TikTok on June 29, Mulvaney said that she felt abandoned by Bud Light when they failed to reach out to her following a deluge of hateful messages she received after participating in the online promotion. A boycott was launched in response to the company’s decision to partner with Mulvaney and create a specially-customized can with her face on it celebrating her transition. The backlash comes as social conservatives have grown tired of LGBTQ visibility, especially transgender visibility, being “pushed” in mainstream media and by corporations, and have sought to punish companies that express solidarity with or support of the LGBTQ community.“I was waiting for the brand to reach out to me.