Naman Ramachandran UPDATE: Sahara India Pariwar, the company founded by the late Subrata Roy, has hit back after SonyLIV and Applause Entertainment announced a series on him. “An abusive and grossly condemnable act has been demonstrated by the makers of ‘Scam’ to achieve cheap and wide publicity, by announcing to unveil, “Scam 2010: The Subrata Roy Saga”. Sahara India Pariwar condemns such acts of all the individuals and parties involved and shall resist to their offending behavior.