reported Saturday that a buyer group that includes Sun Group, GSV and others is backing the bid. Russell, CEO of the automotive tech company Luminar, told the Wall Street Journal Friday he would be purchasing a majority share—82%—of Forbes, valuing the publication at close to $800 million. However, Axios media reporter and CNN analyst Sara Fischer says there’s more to the story. “This deal is made to look like it’s Austin Russell buying 82% of this asset but it’s not,” Fischer reported on Twitter.