screen for the first time on February 10 as part of its “Beyond the Big Game” exhibit, which runs through March 3. The showcase, created with help from the NFL and Pro Football Hall of Fame, features more than 150 iconic photos, a treasure trove of memorabilia and viral commercials culled from nearly 60 years of play.But, the broadcast of the first Super Bowl is particularly special.“It is indeed the first public screening of the Super Bowl,” Simon said of the upcoming event, characterizing the footage as the “holy grail” of sports broadcasts.It was captured by pure happenstance.