BBC’s Revised Social Media Guidelines After Gary Lineker Controversy States Presenters Cannot ‘Endorse or Attack’ Political Parties
Naman Ramachandran Months after controversy erupted around a political tweet by star soccer player turned sports pundit Gary Lineker, the BBC has published revised social media guidelines for its presenters. Post that controversy, the BBC commissioned a review by former TV executive John Hardie, which looked at the corporation’s guidance covering “individual use of social media” in relation to those working as on-air freelancers outside of news, current affairs and factual journalism – in other words, someone like Lineker.