J-hope of K-pop boyband BTS.The French fashion house took to Instagram today (June 15) to share the brand-new campaign featuring J-hope. In it, the BTS member is seen carrying Louis Vuitton’s iconic Keepall bag while striking a number of elegant poses.“An extension of his shifting form, the iconic Louis Vuitton Keepall is showcased by the House Ambassador, his choreography accentuating the contemporary flair of the perpetually reimagined travel bag,” the fashion house said of the campaign in one of its Instagram posts.A post shared by Louis Vuitton (@louisvuitton)A post shared by Louis Vuitton (@louisvuitton)A post shared by Louis Vuitton (@louisvuitton)The new campaign is the first to star J-hope since the K-pop idol became an official house ambassador for Louis Vuitton in February 2023.