TLC’s ‘Sister Wives’ Scores Its Highest-Rated Season Premiere in 6 Years
Jennifer Maas TV Business Writer TLC’s “Sister Wives” returned Sunday, drawing the show’s highest-rated season premiere in six years with the first episode of Season 11. Per Nielsen data, the reality show’s 11th season premiere averaged 2.2 million total viewers and a 1.42 rating among women ages 18-49, the advertiser-coveted demographic for the cable channel. That demo rating was the highest for a “Sister Wives” premiere in six years. Additionally, Episode 1 of Season 11 drew a 1.91 rating among women ages 25-54, another key market for the Warner Bros. Discovery-owned TLC. According to TLC, on the “Sister Wives” Season 11 premiere night Sunday, “tweet volume saw triple digit growth compared to the previous premiere,” growing 192%). It was also the top primetime cable reality program on Facebook, No. 3 on Instagram and No. 4 on Twitter for social interactions.