The comedian formerly known as Joe Lycett has said that changing his name to Hugo Boss to taunt the fashion company has been “a headache”.
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breakingnews.ie
02.03.2020
Comedian ‘legally changes name to Hugo Boss’ in trademark taunt
A comedian said he has legally changed his name to Hugo Boss in a jibe against the German luxury designer using trademark claims to target small businesses and charities who use the name “boss”.
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