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Plans after plans. Tom Brady is set to join Fox Sports after he retires from the Tampa Bay Buccaneers. The seven-time Super Bowl champion was announced as the new lead analyst for Fox Sports.

While Tom Brady doesn’t have a retirement date, we now know what he’ll be doing once he finally puts the pigskin down — he’s headed to Fox Sports.Fox chief executive officer and executive chair, Lachlan Murdoch, announced the news on Tuesday’s earnings call for the company. “We are delighted that Tom has committed to joining the Fox team and we wish him all the best,” Murdoch said. During the Q&A portion of the earnings call, the first person to pose questions to the Fox leadership team brought up Brady, joking that he wouldn’t ask when Brady was going to retire, but Lachlan addressed it anyway.“It’s entirely up to him for when he chooses to retire,” Murdoch said, noting he expects Brady to have an “exciting and stellar television career, but it’s up to him to make that choice when he sees fit.”Brady announced his retirement from football in Feb.

Todd Spangler NY Digital EditorElon Musk is waiting in the wings to get his hands on Twitter — with a slew of new ideas to shake up the social network. But on Wednesday evening, Twitter was trying to keep things business as usual, unveiling a series of content pacts at its NewFronts presentation in New York.“It has been a quiet month at Twitter,” JP Maheu, VP of global client solutions, deadpanned at the beginning of the preso.

Twitter announced new content partnerships with Fox Sports, WNBA, Sean Combs’ Revolt network, E! News, Condé Nast and Essence at the 2022 Digital Content NewFronts on Wednesday. “The Twitter timeline is where highlights hit first.

Fox Sports and Twitter are expanding a partnership to feature previews and live pre-game shows for every FIFA World Cup Qatar 2022 and FIFA Women’s World Cup Australia & New Zealand 2023 match.

Fox Sports, which will broadcast the 2022 World Cup in the U.S., has set the schedule for the 64 matches it will carry between November 21 and December 18.

Dodgers play-by-play announcer Joe Davis has a new role at Fox Sports. He’s been named the lead play-by-play announcer for Fox Sports’ Major League Baseball coverage.“It’s been amazing to watch Joe’s continued growth over the years developing into one of the elite broadcasters in all of sports,” Brad Zager, president of production/operations and executive producer for Fox Sports, said in a statement. “As an integral part of our coverage over the last several years, his transition onto baseball’s biggest stage is a natural fit and we couldn’t be more excited to have him as the new voice of MLB on Fox.”Davis has been calling Los Angeles Dodgers game since 2017, succeeding the legendary Vin Scully.

Brian Steinberg Senior TV EditorThere’s a new regular Joe calling baseball games on Fox.Joe Davis, a veteran sportscaster who has been known on the West Coast for calling Los Angeles Dodger games and as a Fox Sports regular, will take over as the lead play-by-play announcer for Fox Sports’ Major League Baseball coverage. He succeeds Joe Buck, the longtime Fox baseball and football announcer who has moved to ESPN to work on “Monday Night Football.” Davis will join John Smoltz in the network’s lead baseball booth.“If you had asked me when I was 10 what I wanted to do when I grew up, I would’ve told you ‘Call the World Series.’ So when I say this is a dream-come-true, I really mean it,” said Davis, in a statement.  Davis and Smoltz, along with reporters Tom Verducci and Ken Rosenthal, are expected to call Fox’s coverage of the 2022 MLB All-Star Game, MLB at Field of Dreams Game and the MLB post-season Postseason, including its 25th Fall Classic.

Brian Steinberg Senior TV EditorThe United States Football League won’t just kick off its inaugural season on April 16. It will also use the date to launch a new behind-the-scenes docuseries aimed at getting fans more interested in its spring football efforts.“United By Football,” a 13-episode documentary series produced by the league, NFL Films and Fox Sports, will try to give fans a feel for what happens as cadre of hopeful athletes compete in the USFL, a new league controlled by Fox that will have its games broadcast on both the Fox and NBC broadcast networks.

Megan Barnard, a reporter for Fox Sports, was the victim of insensitive comments made by one of her colleagues, Tom Morris. The comments went public via a leaked video, and Tom was sacked from his position at the network after an investigation into the situation. “Our culture at Fox Sports is based on a respectful, inclusive environment and a fair go for all,” Fox Sports’ executive director said. “While Tom’s journalism has made a valuable contribution to Fox Sports over the past seven years, the message we became aware of yesterday crossed the line. The bottom line is we are committed to a work environment where everyone can come to work in the knowledge that they are safe, respected and valued.”

ESPN confirmed Wednesday that it has signed longtime Fox broadcasters Joe Buck and Troy Aikman to multi-year deals, securing their roles as the new voices of the network’s Monday Night Football. The deal takes effect with the upcoming season, which will mark the pair’s 21st season in the booth together — the first 20 years at Fox.

Jennifer Maas TV Business WriterThe bargaining standoff between Major League Baseball and its players that led to last week’s cancellation of Opening Day is a particularly bitter pill to swallow for the local and national outlets that bring games to their most ardent fans — networks that already have experienced two seasons of COVID-driven disruptions.On March 1, MLB took the dramatic step of tabling Opening Day games and activities set for March 31. It also canceled other early games for the 2022 season. The cancellations affect programming and advertising plans for baseball TV partners including ESPN, Turner Sports, Fox Sports, Sinclair Broadcast Group and NBC Sports Regional Networks and team channels like the Yankees’ YES Network and the Dodgers’ Spectrum SportsNet LA.

Naman Ramachandran Shane Warne, legendary former Australian cricket player and television commentator, died of a suspected heart attack on Friday. He was 52. Warne’s management company MPC Entertainment said that he was found unresponsive in his villa in Koh Samui, Thailand.“It is with great sadness we advise that Shane Keith Warne passed away of a suspected heart attack,” MPC said in a statement.

WATCH BELOW: Jess Yates returns to sports presenting with her five-week old babyIt was a no brainer for Jess Yates of Fox Sports, who strapped her then five-week-old, Samuel, in for a crazy trip to South Australia last year, where she was presenting on round four of the SuperCars season at Tailem Bend.“There was no rest for the wicked,” Jess jokes on the phone to WHO, taking a break in her busy day spent launching the 2022 NRL season.“It was so wonderful to be able to take him on the road with me, and I had the wonderful support of my mum, who was there because I was breastfeeding,” she recalls.“Last year was definitely a juggle … but I love what I do,” she says."If you want something bad enough, you will find a way."In fact, it was Jess’s mum who encouraged her to follow her dreams, knowing that there was a way to be found if the passion was strong enough.“My mum always said to me, if you want something bad enough, you will find a way.“My career has always been really important to me, but so is having a family and, you know, something that I had to work out with my husband, who is also on the road and travels a lot,” Jess shares.As well as baby Samuel, Jess also has eight-year-old Isabella with surfer husband Luke Egan.“We found what works for our family, so that we spend quality time together. But we can also service our careers because they're important.

Jennifer Maas TV Business WriterThe Los Angeles Rams beat the San Francisco 49ers 20-17 on Sunday to clinch the NFC Championship in a Fox primetime broadcast that drew more than 50 million viewers. That makes it the most-watched NFC Championship since 2014.A total of 50,420,000 viewers tuned in across Fox, Fox Deportes, Fox Sports streaming platforms, NFL Digital and Yahoo! Sports properties for the telecast. Viewership for the game peaked at 55,218,000 from 9:15-9:30 p.m.

The season opener of the new United States Football League on Saturday, April 16 will be simulcast on NBC and Fox, the networks said Tuesday, a rare occurrence in the world of sports TV.

Brian Steinberg Senior TV EditorIs one football game big enough for two different networks?NBC and Fox both intend to broadcast the (new) inaugural game from the USFL, the latest in a series of efforts to launch a spring football league that can soak up attention while the NFL is on its usual hiatus. Under an agreement unveiled Tuesday, NBC Sports will provide pregame, halftime and postgame coverage of a game between the New Jersey Generals and the Birmingham Stallions, while Fox Sports will produce coverage of the match-up itself.

Looking to leverage its talent in the audio space, Fox Sports has launched a podcast network, with an initial slate featuring shows hosted by Skip Bayless and Nick Wright.

Ahead of the men’s World Cup in Qatar this fall and the women’s tournament next year in Australia and New Zealand, Fox Sports and Twitter are expanding their partnership.

Tom Rinaldi has a Christmas wish.

The Atlanta Braves won the 2021 World Series in six games, handing the Houston Astros their second World Series loss in three years. (Don’t feel too badly for Houston, they won the whole thing in 2017 — and cheated along the way.)This year’s Fall Classic averaged 11.750 million total viewers, up 20% from last year.

Katie Nolan, a one-time rising star at ESPN after being lured from Fox Sports, announced today online that she’s leaving the sports network.

Brian Steinberg Senior TV EditorKatie Nolan, who captured attention in recent years for her facility with digital sports media, has left ESPN about four years after jumping to the Disney sports outlet from Fox Sports.Nolan on Wednesday released a statement on social media telling followers that “I no longer work at ESPN. I’m really grateful for my time here.

Sports Broadcast Journal. “Let’s say it’s even 90%.

Todd Spangler NY Digital EditorFox Corp. is looking to leverage Tubi, its free-streaming outlet, as a new way to monetize a whole bunch of its sports-programming rights and content.Tubi, together with Fox Sports, has started the rollout of “Sports on Tubi,” a new and expanded hub for sports content on the platform.

Brian Steinberg Senior TV EditorFox Corporation said profit rose in its fourth fiscal quarter as advertisers ramped up spending as conditions of the coronavirus pandemic eased and it secured new revenue from distributors.

Todd Spangler NY Digital EditorDavid Katz, executive VP of digital at Fox Sports, will leave the Fox Corp. division this fall after three years.Katz is departing to return to ThePostGame, the digital sports content and marketing agency he founded in 2007 and previously ran before joining Fox Sports in September 2018.

Veteran communications executive Wendy Luckenbill has joined Fox Sports as SVP of Brand Communications. Luckenbill moves to Fox Sports after 10 years at OWN: Oprah Winfrey Network and Harpo Inc. where she served as SVP, Brand Strategy Communications.