Steve Harvey To Partner With Black-Founded Film And Television Entertainment App PopViewers
28.04.2022 - 20:37
/ deadline.com
EXCLUSIVE: PopViewers, the movie and TV show recommendation app, announced a partnership with comedian and show host Steve Harvey.
PopViewers is a Black-owned technology startup with a focus on the amplification of diverse voices. Harvey will partner with PopViewers Inc. to elevate its mission of not only helping users find what to watch next but making sure the viewers’ voices are heard.
“PopViewers is creating a more inclusive viewing experience and building a space which represents the voices and perspectives of viewers from diverse backgrounds,” said Steve Harvey. Most media critics don’t look like me or Chris, and this impacts how movies and shows are sold to wider audiences. This is why I like the vision and why I decided to do this partnership. By bringing in more diverse voices, we can elevate great talent, making sure that it can be recognized and appreciated globally.”
Since launching a year ago, PopViewers has seen a growth in installs of 10-14% per week. The app, currently available in the Apple store, is a community created to help folks discover what movies and TV shows to watch next and provides them a platform to engage with other users about the content they consume. PopViewers democratizes the critic review process and is a sentiment analytics and marketing resource for theater chains, studios, TV networks, and streaming platforms. By building out a sentiment-fed machine learning application, the company’s goal is to create not only a more diverse media landscape, but one that features content that better resonates with audiences.
By redefining the movie critic feedback loop, shortening it, and making it more accurate through diversity and inclusion, PopViewers stands to significantly reduce costs for
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