Good Morning Britain viewers were left a bit perplexed as they watched Will.I.Am's appearance on the show. The Black Eyed Peas star was on the ITV news programme to chat to Susanna Reid and Ed Balls about his latest projects on Tuesday (September 27).
ITV This Morning slapped with hundreds of official complaints over Spin To Win energy bills change
07.09.2022 - 15:11 / manchestereveningnews.co.uk
This Morning has been hit by official complaints after viewers were left stunned by a change to the show's Spin To Win game. During the first show of the week on Monday (September 5) Holly Willoughby and Phillip Schofield returned following their long summer break.
But not only were the hosting duo back, they were joined by the ITV daytime programme's popular game as it was temporarily retired in their absence. To mark its comeback, viewers had two chances to be chosen to play. The game usually sees a lucky fan of the show given the chance to win up to £3,000 with other, smaller prizes in between which has previously ranged from cash to trips out.
However, as Holly, 41, and Phillip, 60, introduced the game, they revealed a new prize had been introduced. While cash prizes of £1,000 and £3,000 were still up for grabs on the wheel, energy bills were also added, meaning the show will pay the lucky winner's energy bills for four months if they land on it.
READ MORE: Phillip Schofield reunites with wife for 'important' night out after celebrating 20 years on ITV This Morning
Then on Tuesday's show (September 6) the game switched energy bills to household bills. And viewers were surprised by the 'frightening' change as they took to social media to comment on how the Cost of Living crisis has come to people needing to win their energy bills being paid.
@mikepriestley13 shared: "How bad is the country at when a prize on the wheel is paying you’re energy bill #ThisMorning." @Tullykenny replied: "Struck me right away. Actually, depressing and very alarming." @YasminClarke38 noted: "Honestly this is frightening stuff."
It has now been confirmed that broadcasting watchdog Ofcom received 170 official complaints from upset viewers.
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