ITV This Morning in hot water with Primark shoppers over 'tone deaf' comments

19.01.2022 - 03:20 / manchestereveningnews.co.uk

Primark shoppers were left furious with ITV's This Morning today after 'tone deaf' comments were made during a segment on budget fashion.

Fans of the budget clothing chain couldn't believe their eyes or ears when Rochelle Humes and Phillip Schofield discussed how to dress on a budget.

Fashion Editor Amber Jackson revealed her picks from 2022’s new lines, showing off a number of outfits and dubbing them "wearable and affordable", saying "you don’t have to spend a fortune to stay on trend this year."

READ MORE: ITV This Morning doctor says cutting two food types will automatically boost weight loss

But ITV viewers didn’t agree with her assessment, slamming the segment as unrealistically pricey.

One viewer went so far as to write on Twitter: “That wardrobe would cost you your electricity and gas bill!”

The first outfit of the segment included a long black coat from Reserved for £99.99

Commenting on the outfit, one sarcastic Twitter user wrote: “Yep, that £99 coat sure looks affordable and stylish(!)”

A different outfit included black trousers from Arket for £59, reports My London.

“People struggling to pay energy bills and #thismorning telling us £59 for a pair of black trousers is great value,” tweeted another disgruntled viewer.

The most expensive fashion choice was a pair of £100 boots from Topshop via ASOS, and one fan couldn’t believe the price, writing “£100 for boots?”

“Your fashion segment is totally unrealistic and unrelatable in the current climate,” one viewer told This Morning on Twitter, “Are you completely tone (deaf)? That's what it costs to feed the average family a few days!”

While another viewer added: “Over £200… they call that AFFORDABLE???”

The cheapest item on the segment was a £15 Primark