Payments totalling £3m were made to struggling families across Dumfries and Galloway last year to help support children during the school holidays.
02.08.2023 - 11:13 / manchestereveningnews.co.uk
Iceland is dropping the price of family favourites to just 1p to help over the school holidays.
With parents facing growing food bills, the retailer has launched its Holiday Helpers scheme for the next 10 days.
Every day starting from today, Wednesday, August 2, a different item will be reduced to just a penny for 24 hours.
Shoppers can take advantage of the online deal by downloading the retailer's Bonus Card app.
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So far only the first three products have been revealed, including a 50 pack of crispy chicken dippers on Wednesday, a 14-pack of Kit Kats on Thursday and a pack of smoked back bacon on Friday.
It's unlikely anyone would shop online every day, but most families would probably do at least two shops over the 10 days and new customers can get free same day delivery when they spend £40 or more.
You can get whichever product is discounted on the day you order, even if your delivery is booked for a few days later.
Richard Walker, executive chairman at Iceland Foods and The Food Warehouse, said: “We know how tough it can be to feed the family during the summer. We wanted to make more items accessible for our shoppers and ease the stress when it comes to doing the weekly shop by giving unbeatable value on some of the nation’s favourite fridge and freezer fillers.
"There’s no catch, just shop via the Iceland app and use the code – it couldn’t be easier.”
Each day, a code will be available for shoppers to redeem at checkout on the Iceland Bonus Card app for the selected 1p daily item and these will be announced on Iceland’s Instagram and app each day.
Today's promotion to get the 50pk Crispy Chicken Dippers for just 1p, you can use the code
Payments totalling £3m were made to struggling families across Dumfries and Galloway last year to help support children during the school holidays.
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