Brad Pitt Is Launching a Genderless Skincare Line That Blends Science and Nature
21.09.2022 - 22:35
/ usmagazine.com
Brad Pitt is breaking into the beauty industry! The actor launched a skincare line that aims to “reduce the visible signs of aging.”
“It is not meant to be a celebrity brand,” the Oscar winner, 58, said of Le Domaine, which he released on Wednesday, September 21, in partnership with the Perrin family — the owners of Château de Beaucastel winery, Pierre-Louis Teissedre — University of Bordeaux Professor of Oenology, and Dr. Nicolas Lévy. Together, the experts created products that blend science and nature — thanks to the study of wine.
“It is an anti-aging cosmetics range for every man and woman. I love the idea of a genderless line. When we created it with the Perrins, we agreed on the fact that we did not want a face to represent it,” Pitt explained.
According to Teissedre, both “wine and skincare are exact sciences” and after years of analyzing a number of grapes, he discovered which combinations have the greatest antioxidant properties. Through this research, the wine specialist developed GSM10 — an active ingredient that fights oxidation — a chemical reaction that takes place when a substance comes into contact with oxygen. (Prolonged oxidation contributes to the loss of collagen, wrinkles, sagging and more. Similarly, when wine is exposed to too much oxidation it is considered flawed.)
Teissedre’s GSM10 was brought to life through the use of upcycled grape pomace (grape remains) from the Château de Beaucastel. Additionally, Lévy, who ran the medical genetics department at La Timone Hospital in Marseille, France, and studies progeria — a disorder that speeds up the aging process in children — used his knowledge to identify the mechanisms involved in the mutation in hopes of applying it the “lens of skincare.” He later
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