If you’ve been listening to After Hours and Dawn FM nonstop, but don’t have The Weeknd tickets yet, now is the time to buy them while prices are still cheap. (And we mean under $70 for many dates.)
15.04.2022 - 22:59 / deadline.com
“I see nothing happening on a major scale to try to get the older audiences back to theaters,” griped Sony Pictures Classics’ co-president Tom Bernard.
Ideally, he wants NATO to trumpet cinema safety in a big public campaign. (A NATO rep says not in the cards.) He’d like that campaign alongside a creative marketing push by independent movie chains, combined with a steadier flow of specialty films with wider appeal. That could include SPC’s upcoming The Duke, Jazz Fest: A New Orleans Story and The Phantom Of The Open. Focus Features’ bellwether Downton Abby is the big test. If the Crawley family can’t rout lingering Covid jitters and force of habit to nudge older demos off home screens than nothing can.
Hoping to prime the pump for this potential spring rebound, SPC and the Angelika Film Center this week unveiled ‘Bring A Friend Back To The Movies,’ a new initiative that offers a free guest ticket at Angelika locations for anyone seeing The Duke its first week out. The film, from the late Roger Michell, stars Helen Mirren and Jim Broadbent. It opens in NYC April 22.
Angelika CEO Ellen Cotter said the specialty story “is moving in the right direction. We’re just not out of the woods yet and have more work to do to get the audience back.” Attendance and box office sales have surged from 2021 (and from Covid-shuttered 2020), she said. But the tally is still 50% lower than in 2019.
“We are going to have to be more assertive and aggressive.” On April 29, a week after The Duke collaboration kicks off, the Angelika will launch its first membership program with rewards, benefits, including free screenings, and discounts on tickets and concessions. She said the circuit may start special screenings for those still antsy about Covid
If you’ve been listening to After Hours and Dawn FM nonstop, but don’t have The Weeknd tickets yet, now is the time to buy them while prices are still cheap. (And we mean under $70 for many dates.)
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Rio Hackford, the son of director Taylor Hackford and stepson of Helen Mirren, has died at age 51 after a battle with an unspecified illness.
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