according to The Hollywood Reporter. “Both Tricia and Jill will be here through the rest of the year, working with me as we realign the teams through this transitional period.
according to The Hollywood Reporter. “Both Tricia and Jill will be here through the rest of the year, working with me as we realign the teams through this transitional period.
EXCLUSIVE: Longtime entertainment executives Tom Ascheim and Tricia Melton, who worked together at Warner Bros. Discovery and Freeform, have launched Pith and Pixie Dust, a consulting firm. With the new venture, Ascheim, former President Of Warner Bros. Global Kids, Young Adults and Classic, and Melton, former CMO of WBD Global Kids, Young Adults and Classics, plan to assist companies with integrating storytelling into their brand strategy and creating content as well as use their expertise in kids, family and YA to work with brands that want to reach and engage with those audiences.
EXCLUSIVE: Marie Moore will be leaving her post as SVP Communications working across multiple Warner Bros. Discovery ad-supported TV networks and streamer Max. Her last day will be Aug.4.
Tricia Melton, Chief Marketing Officer of Warner Bros. Discovery Global Kids, Young Adults and Classics, and company veteran Jill King, SVP, Marketing and Partnerships, Cartoon Network and Adult Swim, will be leaving at the end of the year; the latest senior executives to depart Warner Bros. Discovery following the completion of the Discovery-WarnerMedia merger. News of the duo’s exit comes during a week that brought upon a new round of layoffs across WBD.
There probably has been no other television network that has changed its brand identity more times than Freeform. Starting as CBN Satellite Service 45 years ago, it was subsequently renamed CBN Cable Network, CBN Family Channel, The Family Channel, Fox Family Channel and ABC Family until Disney’s younger-skewing network adopted its current Freeform moniker in 2016.
Jordan Moreau Discovery exec Kathleen Finch has revealed her revamped leadership team at the newly merged Warner Bros. Discovery after a series of c-suite exits, which includes Tom Ascheim, Brett Weitz and more, Variety has confirmed.Nancy Daniels, who was Chief Brand Officer of Discovery & Factual, will take on content oversight at the Turner networks after the departure of Brett Weitz. She currently oversees male-focused networks like Discovery Channel, Animal Planet and Science Channel, will take on TNT, TBS and truTV.
Warner Bros. Discovery is moving fast with its reorganization.
EXCLUSIVE: JB Perrette has set his leadership for his global streaming team.
Selome Hailu In a memo obtained by Variety on Thursday, Warner Bros. Discovery’s head of HR Adria Alpert Romm reiterated to staffers that they’d be required to work from the office three days per week beginning June 1.Discovery’s acquisition of WarnerMedia was completed on April 8. On April 26, Deadline reported the company’s first memo mentioning the 3-day requirement.The news comes amid a series of high profile executive exits at Warner Bros.
EXCLUSIVE: Tom Ascheim is leaving his post as President Of Warner Bros. Global Kids, Young Adults and Classic two years after he joined WarnerMedia and a month after that company’s merger with Discovery was completed. He is one of two senior programming executives on the WarnerMedia side of the company who are departing after their positions have been eliminated following the merger, along with Brett Weitz, General Manager of TNT, TBS and TruTV. Both will stay on for a brief transition period.
Brian Steinberg Senior TV EditorAt first bite, Cookie Monster seems like a harmless creature whose only flaw is acting on the needs of his stomach over the recommendations of his brain. In reality, this is a battle-hardened veteran who is set to play a bigger role in one of the media industry’s most intense brawls.The furry, azure creature, known for his time on “Sesame Street” and even in a commercial for Apple, will soon boost WarnerMedia’s efforts to win new fans of its kids programming, and to keep those who already have a connection from breaking it.
Michael Schneider Variety Editor at Large“We Baby Bears” — the origins story of “We Bare Bears” brothers Grizz, Panda, and Ice Bear — is returning for a second season. WarnerMedia Kids & Family has renewed the prequel series for a second season, which will air on HBO Max and Cartoon Network.
. Now, the cast is back in an HBO reunion special. “It has been an incredible journey since the debut of the film, and witnessing how it has evolved into this remarkable interconnected universe has been magical to say the least,” Tom Ascheim, president of Warner Bros.
WarnerMedia Kids & Family has announced ACME Night, a block of programming that parents and kids can watch together each Sunday. It begins with Shazam on September 19 on Cartoon Network. Subsequent Sundays at 6 p.m. ET/PT the network will air a succession of family friendly blockbusters, including Man of Steel, Teenage Mutant Ninja Turtles, Sherlock Gnomes, Scoob! and Detective Pikachu.
Scooby-Doo, where are you?
Batman: Caped Crusader, an animated series from executive producers Bruce Timm, J.J. Abrams and Matt Reeves, received a straight to series order from HBO Max and Cartoon Network.
Also Read: Warner Bros Kids President Tom Ascheim to Oversee Harry Potter Franchise“Since we founded GBE in 2018, our laser focus has been to develop and move our incredible brands and franchises even closer to our fans and become an organic part of their lives,” Lifford said. “A key component of this plan is effectively communicating directly with our various audiences, and we’re excited to have Blake joining the team to head up these efforts.
Rebecca Rubin Film and Media ReporterWarner Bros. executive Tom Ascheim has been promoted and will oversee the studio’s Harry Potter film franchise and Wizarding World properties.
Also Read: 'Harry Potter and the Sorcerer's Stone' Passes $1 Billion at Box Office After China Debut Amid PandemicAscheim will also work closely with Warner Bros. global brands and experiences, led by Pam Lifford, who serves as the division’s president.
Nellie Andreeva Co-Editor-in-Chief, TVFormer top Turner and HBO Max PR executive Marie Moore is back in the WarnerMedia fold. She has been named SVP, Communications of Warner Bros.
Joe Otterson TV ReporterMarie Moore has been named senior vice president of communications of Warner Bros. Global Kids, Young Adults and Classics division, Variety has learned exclusively.Moore will report jointly to Tom Ascheim, president of the division, and Johanna Fuentes, Warner Bros.
By Will Thorne
By Peter White
Freeform tapped producer Tara Duncan as its new president.
By Nellie Andreeva
By Nellie Andreeva
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