YouTube advertising revenue increased 12% to $7.95 billion in the third quarter compared with the same period a year ago, helping corporate parent Alphabet beat Wall Street expectations.
YouTube advertising revenue increased 12% to $7.95 billion in the third quarter compared with the same period a year ago, helping corporate parent Alphabet beat Wall Street expectations.
Todd Spangler NY Digital Editor Internet video giant YouTube larded its coffers with $7.95 billion in ad revenue for third quarter of 2023, representing a 12.5% year-over-year increase, as parent Alphabet overall topped Wall Street forecasts. Analysts had projected YouTube advertising revenue to come in at $7.81 billion for the quarter, per FactSet. The stronger-than-expected results come after YouTube fell short of expectations in the year-ago period, when ad revenue dropped 1.9%.
Mary Ellen Coe was installed as YouTube‘s Chief Business Officer last fall, just as the activity level at the company was beginning to surge even by the breakneck standards of a startup-turned-digital-behemoth.
YouTube posted 4% advertising revenue growth in the second quarter as parent Alphabet rode momentum in search and cloud services to smash Wall Street analysts’ expectations.
YouTube drew a round of applause from advertisers at its annual Brandcast event by announcing it would let them run 30-second commercials that can’t be skipped by viewers on connected-TVs.
Todd Spangler NY Digital Editor YouTube’s biggest ad innovation for 2023? It might be borrowing a well-worn page from old-fashioned linear TV. At the YouTube Brandcast upfront event Wednesday in New York, execs announced the introduction of 30-second unskippable ads in top-performing YouTube content on TVs — you know, just like the commercials that have run on broadcast and cable networks for decades. YouTube also will start testing new “Pause Experiences” for YouTube on TV screens, showing an ad when viewers pause a video akin to the pause ads Hulu first bowed four years ago. In their pitch to Madison Avenue types, YouTube execs also boasted of the streaming service’s massive reach: More than 150 million unique viewers in the U.S. watched YouTube and YouTube TV on televisions for the month of December 2022, according to Nielsen estimates. YouTube remains the No. 1 most-watched service on TV screens in America (across both streaming platforms and traditional TV networks), and in April was one of the only streamers to see month-to-month growth, per Nielsen.
Todd Spangler NY Digital Editor After more than two years, YouTube has lifted its suspension on Donald Trump, the twice-impeached former U.S. president who was booted from major internet platforms in the wake of the Jan. 6, 2021, riot at the U.S. Capitol. “Starting today, the Donald J. Trump channel is no longer restricted and can upload new content,” YouTube said in a statement Friday. “We carefully evaluated the continued risk of real-world violence, while balancing the chance for voters to hear equally from major national candidates in the run up to an election.” YouTube added that Trump’s “channel will continue to be subject to our policies, just like any other channel on YouTube.” The channel currently has 2.64 million subscribers. The most recent videos uploaded to it (on Jan. 12, 2021) are clips from the far-right OANN (One America News Network) coverage a Trump press conference on the border wall in Texas.
Hundreds of celebs were in attendance at the 2023 Vanity Fair Oscar Party, making it one of the most star-studded events of the year!
Katya Echazarreta has unveiled her Barbie doll, dressed in a navy blue flight suit. The 27-year-old role model recently made history as the first Mexican-born woman to travel to space.“At 7 years old when I used to pretend my Barbie was an Astronaut traveling through the galaxy I could never have imagined I would one day have my very own Barbie,” Katya said.
Neil Mohan, who took over as YouTube’s CEO last month after longtime chief Susan Wojcicki segued to an advisory role at parents Google and Alphabet, has outlined the company’s 2023 priorities.
Todd Spangler NY Digital Editor Neal Mohan posted his first open letter to creators as YouTube’s new boss, coming after CEO Susan Wojcicki stepped down last month. Mohan, previously the video platform’s chief product officer, detailed new features and tools coming in 2023 and beyond. “Creators and artists are the heart of YouTube, and I’ll continue to put them first,” Mohan, whose new title is SVP, head of YouTube, wrote in the letter, continuing the tradition of Wojcicki’s regular updates to creators. “In today’s challenging macroeconomic climate, we’re offering opportunities to grow a business on our platform.” Wojcicki exited as CEO after nine years at the helm but will continue in a role as an adviser to Google and Alphabet. According to Mohan’s letter, he first visited YouTube’s offices 15 years ago when it was located above a pizza parlor: “In its earliest start-up days, I saw YouTube’s potential. Now, I’m incredibly excited to lead it into the future.”
Longtime YouTube CEO Susan Wojcicki announced today she’s stepping down as CEO of YouTube, “to start a new chapter focused on my family, health, and personal projects I’m passionate about.”
Todd Spangler NY Digital Editor Susan Wojcicki is stepping down as CEO of YouTube after nine years — and nearly 25 years at Google, which she joined as one of its first employees back when it was in start-up mode. Wojcicki announced her departure in a memo to YouTube staff Thursday. Neal Mohan, currently chief product officer at YouTube, will replace her as SVP and new head of YouTube. “I’ve decided to step back from my role as the head of YouTube and start a new chapter focused on my family, health, and personal projects I’m passionate about,” she wrote. Wojcicki will continue to be involved with YouTube and parent company Alphabet. The exec wrote that she agreed with Sundar Pichai, CEO of Alphabet and Google, to take on an advisory role at the internet giant. “This will allow me to call on my different experiences over the years to offer counsel and guidance across Google and the portfolio of Alphabet companies,” she wrote.
first reported by Variety, which published a memo from YouTube CEO Susan Wojcicki. “Under his leadership, YouTube forged new relationships and partnerships in music, traditional media and tech, and our creator ecosystem – without him, the term ‘YouTuber’ wouldn’t be a mainstream term,” Wojcicki wrote.
Todd Spangler NY Digital Editor Robert Kyncl will exit YouTube in early 2023 after more than 12 years as a senior exec at video giant. He most recently served at YouTube’s chief business officer, helping to grow it into a multibillion-dollar powerhouse. Kyncl’s departure was announced in a memo Monday to YouTube staff by CEO Susan Wojcicki, a copy of which was obtained by Variety. Kyncl is leaving “to start the next chapter in his career,” Wojcicki wrote. “Under his leadership, YouTube forged new relationships and partnerships in music, traditional media and tech, and our creator ecosystem – without him, the term ‘YouTuber’ wouldn’t be a mainstream term.”
Susan Wojcicki, YouTube CEO and one of the most powerful women in business today, said a leaked Supreme Court draft ruling last month jumpstarted internal discussions on issues from employee benefits, to the risk of misinformation and the impact on advertising on the platform should Roe V. Wade be kneecapped.
YouTube CEO Susan Wojcicki and Microsoft chief Satya Nadella were skedded to join 2,500 politicians, business and nonprofit leaders at the World Economic Forum in Davos, Switzerland this week as the annual gathering kneecapped by Covid is back in person. It reconvenes, a bit subdued, at a critical moment with the world staggering under food scarcity, raging fuel prices and war.
YouTube CEO Susan Wojcicki called it “a big deal” that the digital video giant shifted this year from the NewFronts to the broadcast upfront week, kicking off a presentation to advertisers featuring Lizzo, MrBeast and other crowd-pleasers.
Todd Spangler NY Digital EditorThe TV upfronts are usually a dog-and-pony show where networks unveil their new content slates.At YouTube’s Brandcast presentation for brands and agencies, held for the first time during upfronts week, the focus was on the gigantic video platform’s popular creators, its scale across internet TVs — and a new solution for marketers to set limits on ad frequency, addressing one of the most irritating aspects of ad-supported streaming services.“The audiences you most care about are coming to YouTube to watch content,” CEO Susan Wojcicki told attendees at the event, held Tuesday evening at the Imperial Theatre in New York’s Times Square. She cited Nielsen’s estimate that YouTube overall reached 230 million people 18 and older in the U.S.
Opening his remarks to a crowd in the backyard of his Kalorama neighborhood home, Ireland’s Ambassador Daniel Mulhall quipped, “I’m kind of wondering: Is it legal to have so many people at a party?”
Todd Spangler NY Digital EditorYouTube’s advertising business kept burning rubber in the fourth quarter of 2021, delivering impressive growth and surpassing Netflix’s global revenue for the period.The internet video giant generated $8.63 billion in ad revenue for Q4, an increase of 20.3% year over year, Alphabet (Google’s parent company) reported. Note that doesn’t include revenue from the more than 50 million YouTube Music and YouTube Premium subscribers or YouTube TV.
Todd Spangler NY Digital EditorYouTube is touting the explosive popularity of its TikTok-style short-form Shorts video feature — and says it’s going to test out new monetization features for YouTube Shorts creators.Since first launching YouTube Shorts in September 2020, the Google-owned video giant has served more than 5 trillion short-form videos, YouTube CEO Susan Wojcicki wrote in a quarterly update to creators Tuesday.“We’re working every day to improve how we help creators get started and reach an audience faster on Shorts,” Wojcicki wrote.Last year, YouTube established a $100 million fund for Shorts to encourage people to create videos of up to 60 seconds in length. In August 2021, it began paying creators with the highest-performing YouTube Shorts up to $10,000 per month, and that program is now available in more than 100 countries.
Todd Spangler NY Digital EditorNot everyone is happy that YouTube has hidden dislike counts for videos. But YouTube CEO Susan Wojcicki says the harms of displaying the metric publicly outweighed the benefits.Wojcicki, in her quarterly letter to creators Tuesday, acknowledged that the removal of public dislike counts was “controversial” and that some YouTube users had told the platform that number of dislikes helped them decide what videos to watch.On the downside, YouTube saw that dislike counts were “harming parts of our ecosystem through dislike attacks as people actively worked to drive up the number of dislikes on a creator’s videos,” the CEO wrote, and such attacks often targeted smaller creators and those just getting started.
Todd Spangler NY Digital EditorYouTube CEO Susan Wojcicki said the internet video platform will lift its suspension of Donald Trump only after it determines that “the risk of violence has decreased.”On Jan. 12, YouTube determined that Trump’s channel violated the site’s policy against inciting violence, resulting in a suspension of least seven days.
YouTube had just over $4 billion in advertising revenue for the first quarter of the year despite a slowdown in ad sales after the coronavirus pandemic hit the U.S. in March.
By Ted Johnson
By Jill Goldsmith
YouTube, which started out as a digital platform for user-generated content, like other media distributors has found itself increasingly fed bad and inaccurate information, especially during times of breaking news events and election campaigns.To tackle misinformation, or so-called fake news, Susan Wojcicki, CEO of the Google-owned video streaming giant, on Thursday said YouTube has worked to reduce borderline content and amplify authoritative voices and publishers."The most important thing is
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