Dade Hayes Finance EditorImax CEO Rich Gelfond rejects the popular notion that premium video on demand is the future for blockbuster movie releases.“PVOD is a failed experiment,” Gelfond said during an online appearance Wednesday at the Goldman Sachs Communacopia conference. “The numbers haven’t worked in a pandemic, so how would they work in a non-pandemic?”Results from PVOD releases — viewership, revenue, etc.