Paramount+ said Monday that it will roll out its Premium tier subscriptions in Australia, Canada, Brazil and Mexico on November 16, with more international markets to follow.
Paramount+ said Monday that it will roll out its Premium tier subscriptions in Australia, Canada, Brazil and Mexico on November 16, with more international markets to follow.
Paramount+‘s international ad-tier plans are coming together.
Paramount Names Australia/New Zealand Chief
Patrick Frater Asia Bureau Chief Beverley McGarvey has been appointed president of Network 10, head of streaming and regional lead for Australia and New Zealand, with immediate effect by Paramount Global. She reports to Pam Kaufman, president & CEO of international markets, global consumer products and experiences at the group.
Paramount+‘s plan for growth in Asia-Pacific is taking shape.
Elsa Keslassy International Correspondent Aiming to grow its global direct-to-consumer distribution, Paramount+ has set the international rollout plans for its premium and ad tier subscriptions following a launch across more than 45 markets last year. The premium plan will launch in Australia, Brazil, Canada and Mexico on Nov.
Paramount+ has set a UK boss for the first time.
Vanessa Redgrave To Be Feted At European Film Awards
Patrick Frater Asia Bureau Chief The Paramount+ streaming service will launch in Japan in December as a free-of-charge addition to cable and internet provider J:COM’s platform and to pay-TV service Wowow. Paramount+ originals including “Tulsa King,” “Mayor of Kingstown” and “Star Trek: Strange New Worlds” will be available at the launch of the service and for the first time in Japan. Japan will be the second country in East Asia where the service becomes available, following a launch in South Korea in June last year.
Manori Ravindran Executive Editor of International Last June, Paramount Global pulled out all the stops at London’s spacey Outernet venue for its streaming launch in the U.K. The studio flew in 21 stars including Michelle Pfeiffer and Sylvester Stallone to pitch their Paramount+ originals to a wide-eyed audience. No expense, it seemed, was spared for the service’s splashy kick-off. One year later, as Paramount Global sheds assets Stateside and offloads original programs in a bid to save money, that investment in international seems to be paying off. The company’s most robust signs of growth appear to be from its international streaming division, which has penetrated more than 45 markets to date, spanning Western Europe, Australia, South America and Canada. Currently, 85 local originals have been earmarked for the platform (some are already on the service, while others are in production or recently greenlit) — and those commissions aren’t going anywhere, according to top brass.
Paramount+ and Formula 1 racing are revving up a first-of-its-kind promotional partnership heading into the 2023-2024 season. The deal, announced Wednesday, will include Paramount-centered Fan Zones featuring the studio’s hit series, blockbuster movies and beloved characters at official F1 events, trackside signage, digital sponsorships and more.
Paramount+ has become an official partner of Formula 1, as it pushes deeper into sports content.
Todd Spangler NY Digital Editor Paramount+ signed a promotional partnership for Formula 1’s 2023-24 season, making the streamer an official partner of Formula 1. The full-season partnership comes on the heels of a short-term deal between Paramount+ and Formula 1 in 2022, which saw the streamer gain exposure at key Formula 1 races including Silverstone in the U.K. and Monza in Italy. Under the sponsorship pact, Paramount+’s original series, movies and characters will take “center stage” inside Formula 1 Fan Zone areas “with the biggest stars coming together on and off the grid,” the companies said. Additionally, the partnership includes Paramount+ branding on track and physical trackside signage, digital sponsorships and promotional opportunities, which started in Melbourne, and will be followed by activity in Miami, Montréal, Austria, Silverstone, Monza, Suzuka, Austin, Mexico City, São Paulo and Las Vegas.
Series Mania, which wraps on Friday, looks like it’s succeeded in solidifying its place as Europe’s premier TV festival. The fest’s main competition was one of its strongest yet, and attendance at the industry-facing Series Mania Forum reached an all-time record of 3,800 delegates. Yet even Series Mania couldn’t escape the big-picture headwinds such as strikes and protests around France’s pension reform, nor the wider market turbulence as global streamers curb content investment around the world. Read on for Variety’s top takeaways:
Paramount+ is well ahead of its target to greenlight 150 non-U.S. originals by 2025 but international boss Marco Nobili wishes the streamer could have rolled out quicker.
John Hopewell Chief International Correspondent LILLE, France — Paramount+ will be bowing “Drag Race Italia” Season 3 on the streaming service in Italy, followed by the U.S. and Latin America later this year. The Italian Season 3 follows on the recent announcement of three new “Drag Race” editions in Brazil, Germany and Mexico and a “Global Drag Race All Stars,” which will air on Paramount+ in their respective territories this year, Paramount+ announced Wednesday. “As we expand Paramount+’s global footprint, it was important to recapture ‘Drag Race’ in key international markets and also build an interconnected competition series with a new ‘Global Drag Race All Stars’ – it’s like a global Super Bowl for Drag,” said Chris McCarthy, president-CEO, Showtime/MTV Entertainment Studios & Paramount Media Networks.
Italy has become the latest territory to jump on the RuPaul’s Drag Race hype.
Paramount+ has launched its first mobile-only subscription plan.
Ed Meza @edmezavar Paramount+ is launching its first-ever mobile-only streaming subscription plan in Mexico and Brazil. Paramount+’s Basic Plan, described as “competitively priced,” will be available from April 18. It will allow subscribers to stream content on one mobile device or tablet at a time, uninterrupted and without ads. “This new offering is part of our broader strategy to scale Paramount+,” said Marco Nobili, executive vice president and international general manager for Paramount+. “With multi-tier pricing options, Paramount+ will reach even more subscribers by fitting diverse customer choices and grow our global direct-to-consumer distribution. With mobile entertainment consumption increasing around the world, a mobile-only option will make our slate of programming more accessible to our audiences in mobile-first countries.”
‘PhoneShop’ Creator Phil Bowker Strikes Deal With Tiger Aspect
Anna Marie de la Fuente In its continued bid to expand its footprint worldwide, Paramount+ is launching its service in France on Dec. 1 and Germany, Austria and Switzerland on Dec. 8. Already available across the Americas, Paramount+ launched in South Korea, the U.K. and Ireland in June and Italy in September. The SVOD platform is expected to be available in 45 markets by year’s end. Paramount+ is rapidly expanding its presence globally, bringing audience a unique content offering with the biggest stars and most compelling global and local stories. With these launches, Paramount+ will continue to see major growth across Europe, becoming one of the top players worldwide,” said Marco Nobili, executive VP and international general manager of Paramount+.
EXCLUSIVE: Paramount+ has set launch dates for France, Germany, Austria and Switzerland.
EXCLUSIVE: Paramount+ has greenlit a docuseries titled The Changemakers (working title), featuring the stories of eight ordinary people fighting for a better world.
Naman Ramachandran Streamer Paramount+ will arrive Sept. 15 in Italy with some 8,000 hours of content spanning all genres at launch.
Paramount Global’s International CEO Raffaele Annecchino has been placed “on leave,” according to an internal note seen by Deadline.
Todd Spangler NY Digital EditorParamount Global promoted Marco Nobili to EVP, international general manager of Paramount+, as the media company has set an aggressive global rollout schedule for its premium streaming service.Nobili previously was SVP of international marketing, data and analytics for Paramount Global’s streaming division. Also Monday, the company announced a new title for Olivier Jollet, who has been elevated to the role of EVP, international GM of Pluto TV (previously he was SVP and GM of Pluto TV internationally).The company’s streaming portfolio includes SkyShowtime, a premium streaming joint venture with Comcast, which is scheduled to launch in European countries beginning in 2022.Nobili and Jollet dual-report to Raffaele Annecchino, president and CEO of Paramount International Networks, Studios and Streaming, and to Tom Ryan, president and CEO of streaming.
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