Madison Avenue Latest Celebrity News & Gossip

Brian Steinberg Senior TV EditorThe TV industry, long measured by Nielsen, continues to offer up new yardsticks to Madison Avenue.ViacomCBS said it would take a more active role in the TV industry’s ongoing quest to develop new audience-measurement alternatives by teaming up with data company VideoAmp and developing a new means of tracking the reach of advertising among linear and digital viewers.

Brian Steinberg Senior TV EditorTV ratings are down. But the networks aren’t letting that get in the way of demanding big price hikes in their annual negotiations with Madison Avenue.Even as advertisers express concern about declines in the live audiences tuning in for TV staples like “Young Sheldon,” “This Is Us” and “Grey’s Anatomy,” they appear to be on the verge of capitulating to marketplace pressure.

One Vanderbilt will soon offer thrill-seekers a fresh way to be scared of New York: an all-glass enclosed elevator on the outside of the building.

Brian Steinberg Senior TV EditorCBS, ABC, NBC and other TV networks want the company that audits their audiences every day to submit to an audit of its own.The VAB, an industry group that represents the TV networks to Madison Avenue, is demanding that Nielsen, the arbiter of TV ratings, submit to a third-party audit from Ernst and Young, the latest salvo in a battle between to the two sides over how TV audiences were counted during the coronavirus pandemic.

Brian Steinberg Senior TV EditorThe nation’s TV networks claim the primary arbiter of who watches their programs allowed its business to deteriorate during the coronavirus pandemic and has only devised “a four-ounce solution to a ten-pound problem” of trying to count TV viewers during an unprecedented era in history.Speaking Thursday, Sean Cunningham, the CEO of the VAB, a trade organization that represents the broadcast and cable networks to Madison Avenue, alleged that measurement giant

Brian Steinberg Senior TV EditorAudiences for TV’s biggest award shows may be in decline, but ad prices are not.ABC has been seeking around $2 million for a 30-second spot in its April 25 broadcast of the 93rd annual Academy Awards, according to two people familiar with negotiations, and the network does not appear to be facing much resistance.

Brian Steinberg Senior TV EditorHollywood’s streaming wars are likely to spur clashes on Madison Avenue.The priciest stuff on TV for advertisers always runs in primetime. When viewers can stream “This Is Us” or “Young Rock” at moments of their own choosing, however, primetime is anytime.

Brian Steinberg Senior TV EditorJake from State Farm spent nearly a decade answering phone calls from customers in the wee hours of the morning. And then he got a promotion.These days, Jake — his last name has yet to be made public — is a big star.

Brian Steinberg Senior TV EditorThe company that usually talks to advertisers about properties like “Grey’s Anatomy,” “Get Up!”  and Goofy spent some time last week chatting with them about technologies that will probably be never mentioned on any of those programs.And yet, for Madison Avenue, the tech lingo is fast becoming more important than the entertainment.As more consumers get their movies, dramas, comedies and even live sports and news from video delivered by broadband, big media

Brian Steinberg Senior TV EditorAfter driving “Thunder Road” for decades, Bruce Springsteen is taking a detour on Madison Avenue.The musician known as “The Boss” will command two minutes of commercial time in Super Bowl LV Sunday night, all part of a mammoth Jeep ad meant to reflect a national mood of coming together after four years of politics and polarization.

Brian Steinberg Senior TV EditorBig advertisers have created an army of animated product ambassadors over the decades to help sell web services, insurance and suntan lotion. Toucan Sam, Tony the Tiger and Mr.

Brian Steinberg Senior TV EditorOne of the nation’s most traditional advertisers is breaking the rules on Madison Avenue.Procter & Gamble, which spends millions to call attention to high-profile products like Crest, Tide and Pampers, will negotiate directly with media outlets going forward -a move that is likely to take it out of typical “upfront” discussions that involve letting media-buying agencies utilize its ad spend for leverage in these annual talks between marketers and U.S.

By Brian Steinberg

By Brian Steinberg

By Brian Steinberg

TV commercials have long been the surest bet on Madison Avenue. Suddenly, they’re looking more like a risky gambit.

Imagine if your birthday, wedding and college graduation, all scheduled to take place over a two-week period, were suddenly pushed back by a year. That’s how companies that were depending on the 2020 Tokyo Olympics to take place this summer must be feeling today.

NBC News often delivers seismic headlines and attention-grabbing special reports. Now it wants to offer something equally as compelling to Madison Avenue.

The actress Katherine Langford was in New York on Wednesday night, taking photos and videos of clothing on display inside the Fendi store on Madison Avenue. She ran her phone over the length of silk dresses and blouses, redoing whatever footage didn't fit her taste, feeling the material on a pair of slacks before moving on to a coat covered in the brand's "F" print. "I'm relatively new to the Fendi family," she explained. "But tonight feels extra special."

G'day mate! Tones and I has become the first Australian act to reach Number 1 on the UK's Official Singles Chart in over five years. Official Charts is commemorating this by looking back at every Australian artist to claim our coveted top spot.