Jem Aswad Senior Music Editor The fast rise of AI technology has opened up a world of brain-busting questions about copyright and creators’ rights — for example, if David Guetta drops a song with a ChatGPT-generated verse from a fake Eminem, who gets paid? — and it’s safe to say them music industry is alarmed by this universe of new challenges. A new coalition to meet those challenges called the Human Artistry Campaign was announced at the South by Southwest conference on Thursday, with support from more than 40 organizations, including the Recording Academy, the National Music Publishers Association, the Recording Industry of America and many others.