Rebecca Rubin Film and Media Reporter Shazam wasn’t the magic word at the weekend box office. “Shazam: Fury of the Gods” opened to No. 1 in North America, but the Warner Bros. and DC Comics sequel fell short of expectations with its disappointing $30.5 million debut from 4,071 theaters. Heading into the weekend, the film was expected to collect $35 million to $40 million, which already wasn’t all that spectacular since it cost north of $110 million to make and another $100 millions more to market. It’s a substantial drop from 2019’s “Shazam,” the first comic book installment starring Zachary Levi’s quirky hero, which opened to $53.5 million and ended its box office run with $140 million domestically and $366 million globally. It’s also one of the worst starts in the DC Cinematic Universe, other than pandemic-era releases like “Wonder Woman 1984” ($16.7 million) and “The Suicide Squad” ($26 million), which both opened simultaneously on HBO Max.