Why ‘A Man Called Otto’ Worked Outside NYC & LA With $15M+ Wide Opening
16.01.2023 - 21:45
/ deadline.com
In an age of streaming and Covid concerns when many older skewing dramatic films find their way safely into homes, Sony rolled the dice on the Tom Hanks drama A Man Called Otto with the title out-performing its MLK 4-day $8M third weekend wide expansion projections with $15.3M.
The result took rival distributors by great surprise, many who were underwhelmed initially by the Marc Forster-directed title’s NYC and LA exclusive four-theater run over New Year’s weekend which did a $14K theater average/$56K opening, not to mention the lukewarm reviews (69% fresh on Rotten Tomatoes).
Sony, however, always knew they had the goods in an old-fashioned, moving title, one which would win over its audience, hence its A CinemaScore and 5 star exits on ComScore/Screen Engine’s PostTrak.
In some ways, it’s not shocking to see Sony hit a double at the box office; they’ve done so before with adult, often-female skewing properties such as last summer’s Where the Crawdads Sing ($17.2M, $90.2M domestic final), the fall’s novel The Woman King ($19M opening, $67M domestic) and pre-pandemic the big holiday sleeper Little Women ($16.7M, $108M domestic).
However at a time when the marketplace has lost faith in the durability of non-tentpole, non-genre movies, the overperformance of A Man Called Otto provides a tremendous amount of hope for older-skewing titles. If one studio can pull this off with a dramatic feature, so can another. For a demo that was scared to return to cinemas,the over 55 crowd repped an astounding 45% of Otto‘s business this weekend according to PostTrak, 54% of them were women over 25.
But there’s something else going on with Otto and that is it played squarely to the rest of the country outside NYC and LA, and, well,