26.01.2023 - 00:41 / glamour.com
isn't interested in what is buying? Since the mid-2000s (a.k.a. before Instagram and TikTok), the model and designer has been one of fashion's most influential forces. You would be hard pressed to find a millennial who hasn't pinned one of her outfits to a style inspiration board or brought a photo to the hair salon to copy her . Of course, Chung's career has since evolved.
She's morphed from model and muse to author and designer, and her . She dabbled in television presenting, wrote for style columns, and guest-edited magazines. But these days, Chung is making her mark in the beauty industry, working as ambassador to .
Though Chung is a proud Brit, Code8's roots are just an added bonus. “I really appreciated the founder's approach to beauty, and I feel like it chimed well with mine,” she tells Glamour. “Working alongside each other would also provide an opportunity to have input on the creative, which is quite important to me, especially now that I'm more seasoned. I just can never do something that I'm not authentically either connected to or inspired by.
It's helpful that they're based in London because I can go to their store and mix my own lip colors." Before returning to London, Chung lived in New York City for about 10 years. She takes influences from both cities, but notes an important distinction. “I do think there's a more polished thing going on in the US, or at least New York," she says.
"There's a gym regime. It's more typical that you'd be doing that, whereas perhaps in London, we're languishing in pubs a bit. London has a slightly more lived-in beauty aesthetic.
I think that comes through more in the hair. I feel like the big blowout thing happens less over here. We are more bedhead.”New York still remains
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