Vertical Entertainment Appoints Francois Martin To New Role Of Senior Vice President, Content Partnerships

03.11.2022 - 17:21 / deadline.com

EXCLUSIVE: Vertical Entertainment has appointed former Aviron and The Weinstein Company executive Francois Martin to the newly created position of Senior Vice President, Content Partnerships. 

Martin will now be responsible for leading and expanding the indie distributor’s content sales presence across all platforms. He’s already assumed the post and will report going forward to Vertical Partners Peter Jarowey and Rich Goldberg.

Martin began his career in Miramax’s marketing department, transitioning to The Weinstein Company upon its founding in 2005. His decade-plus spent at that then-prestigious studio saw him rise through the ranks from Senior Director, Marketing to President, Marketing Strategy for both TWC and the Miramax label, Dimension Films. 

The exec has previously worked on marketing campaigns for such notable films as Kill Bill, Chicago, Spy Kids, Scary Movie, Lee Daniel’s The Butler, Django Unchained, Inglorious Basterds, The King’s Speech, Paddington and Silver Linings Playbook, among others. In the time between his roles at TWC and Vertical, Martin served as Executive Vice President, Media Strategy and Content Distribution at William Sadleir’s Aviron Pictures.

“We are thrilled to welcome Francois to the Vertical team,” said Jarowey and Goldberg. “As our company continues its acquisitions growth and expands our production and production financing business, we needed a person of Francois’ stature to keep us at the forefront of this rapidly changing industry. We are confident that with his dedication, vision, and industry experience, our goals will be achieved.”

“Beginning in my early days at Weinstein, I have relished working at companies with growth potential and identifying opportunities to gain market