Moviebill Rebrands As ‘Really’ And Sets International Expansion Into Japan, UK & More
25.01.2023 - 18:07
/ deadline.com
EXCLUSIVE: Moviebill, the US-based augmented reality platform, has rebranded as ‘Really’ and will expand Augmented Reality (AR) distribution and Web3 content offerings to moviegoers internationally and through its partnership with Regal.
As part of the rebrand, the platform will expand its distribution by extending AR content to cinema partners in Japan, South Korea, Germany, Australia, and the UK in 2023. The company will also launch a new standalone mobile app in January 2023 that will interconnect AR experiences through the Regal App, WebAR, Social Lenses, and native OS.
Really and Regal cinemas have had a close relationship. In July 2022, the two companies launched ‘Regal Collectible Tickets,’ a program that allows moviegoers to unlock and save AR digital collectible tickets for movies they see in theatres. The platform has said more than 1.1M unique tickets were collected in the first 20 weeks. The program will continue through 2023.
Really has since released collectible tickets for over 50 movies, including Jordan Peele’s Nope and comic book flicks such as Black Panther: Wakanda Forever and Black Adam, and more recently, James Cameron’s Avatar sequel The Way of Water.
The Really AR platform first launched in 2018 with a software development kit directly integrated into the Regal app and has since executed over 500 AR experiences to support studio releases. The platform has said that in the last 24 months, it has seen over 5,500,000 users across narrative, discovery, game, and lens AR experiences.
“We see a clear correlation between AR usage and increased commercial activity in our mobile app,” said Chris Sylvia, VP of Digital and Media for Regal. “The Collectible Ticket program gives us a uniquely tangible