More Twitter Staffers Axed Over Weekend; Elon Musk Tweets, “Hope You Have A Good Sunday. First Day Of The Rest Of Your Life”
27.02.2023 - 22:47
/ deadline.com
Twitter has fired at least 200 more employees, or 10% of its already dramatically scaled-down, workforce, according to press reports, as owner-CEO Elon Musk continues to slash costs to make his $44 billion acquisition viable.
The purchase of Twitter last year remains one of oddest business stories in recent times and the fallout is too. He sudden, high-priced bid, but was surprise. He alsmost immediately reneged on deal, and was sued. He capitulated when his chances of a court victory seemed dim. Since then, he’s alienated and subsequently tried to woo back worried advertisers; tried several launches of troubled Twitter Blue in the hopes of generating additional revenue; and fired thousands of employees from a staff that stood at 7,500 before he bought it. Musk had threatened to eliminate two-thirds of all Twitter jobs, now he’s gone beyond that.
The cuts are said to traverse advertising, app support, product managers, data scientists and engineers working on the functioningn and reliability of the site.
Product manager Esther Crawford, a Musk loyalist and head of controversial Twitter Blue verification subscription project, was said to be among the fired. A photo of her from Nov. sleeping on the floor of Twitter’s offices epitomized the new regime.
When your team is pushing round the clock to make deadlines sometimes you #SleepWhereYouWork https://t.co/UBGKYPilbD
Reports said that many employees learned of their status when they were unable to log in to their company account.
In November, after having axed nearly two-thirds of staff brining it about 2,700, he said at a meeting with employees that layoffs were over and the company would begin and actively recruiting for certain divisions. Around 1,000 people were