Kim Kardashian Nails Viral ‘British Chav’ Makeup Trend: See Her Wild Transformation

18.01.2023 - 20:25 / usmagazine.com

Guess who? Kim Kardashian was unrecognizable after hopping on a new TikTok trend. 

In a video shared via her joint account with daughter North West on Tuesday, January 17, Kardashian, 42, gave herself a “British Chav” makeover. The viral craze sees social media users transform themselves into the aesthetic, which is categorized as a person from the U.K. that wears heavy glam, a messy bun and flashy jewelry. 

The TV personality started her video by pulling her long brunette locks up into a distressed updo. She then fluffed the top knot before focusing on her makeup. First, Kardashian thickened her brows and slathered large amounts of foundation all over her face. (Keeping with the theme, the Selfish author applied a color that was a shade darker than her natural hue.) Next, Kardashian went in with concealer, adding generous globs under her eyes. 

After correcting with a beauty blender, the Hulu star baked the area with powder. She left just enough product on top to create harsh lines, which she’d normally avoid. Kardashian followed up with a heavy contour — using Kylie Cosmetics — and a chalky lip to complete the beat. Showing off the finished product, the reality star smacked on gum and whipped her head back and forth for the camera.  

The Skims CEO posted the same video on her personal account, prompting excited reactions from her followers. 

♬ original sound – Lily

“The Kategory is U.K.,” wrote one fan in the comments section. A second commented: “Kim Britishian.” A third chimed in with, “Kim in her North era,” a nod to Kardashian’s eldest child’s love of makeup. 

Over the last several months, North, 9, has showcased her impressive skills via TikTok. In a video shared in December 2022, the little beauty guru transformed