Supermarkets across the country have started introducing a ration on the number of fresh items shoppers can buy in response to the recent shortages.
04.02.2023 - 17:39 / dailyrecord.co.uk
From red labels to yellow stickers, there are numerous ways for people to get their weekly shopping for a reduced price. And any discount is helpful at the moment with food inflation still at more than nine percent after soaring last year.
On top of red labels, which signify that an item is on offer, Big Four supermarket Sainsbury's have started using larger 'special offer' tags in some branches to draw customers towards cost-cut products. The store also offers reduced items, which brandish a yellow sticker and can save you some cash on items that are nearing their best-before or use-by date.
With that in mind, Birmingham Live journalist David Bentley wanted to see how much a bargain shop at the popular store could get him. His experiment ended up with a security alert over chicken and an unexpected row over baked beans.
Here is a walk through David's attempted bargain shop and the cost-effective items that he opted for - as well as the pricy products that he chose to avoid.
While prices can be cut drastically, David says that there's often a good reason the products are on offer in the first place.
He said: "It mostly consisted of microwaveable bags of mixed veg and ready meal curries and you can see why shoppers are generally avoiding them - they may be convenient, but they are expensive ways to make a meal.
"Far better to get fresh loose veg and to make your own curries. Don't just get a yellow sticker for the sake of it is a lesson quickly learned."
David picked up some chicken thighs to get a closer look at the weight listed on the pack - and to his surprise it caused a security alert, with an alarm going off in the section and also in the back of the store.
The journalist added: "A second shock came when I saw chicken
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