‘Fast X’ To Run Circles Around The World With Near $300M Opening – Box Office Preview
16.05.2023 - 16:17
/ deadline.com
While it might seem that Fast X has run out of gas in the states, it’s totally turbo boasted overseas as the tenth installment in the Universal franchise is eyeing a an offshore start of $235M to 60M+ domestic. That will get Fast X to $295M worldwide, making it the third highest global start for a Fast & Furious movie after Fate of the Furious ($541.9M) and Furious 7 ($397.6M).
And that’s nothing to be ashamed about despite any smacking of franchise fatigue. It’s a start that beats such movies such as Rogue One: A Star Wars Story ($290M WW), Justice League ($278.8M), and Twilight Saga: New Moon ($274.9M). As always, Fast X is a part of multi-cultural appealing jewel crown for Universal and will overindex stateside with Latino, Hispanic and Black moviegoers.
Taking this $6 billion franchise higher this weekend is a launch in 81 offshore marketing including the highly coveted China, as well as South Korea, Mexico, France, UK & Ireland, Australia, Brazil and Italy.
The pattern is different than 2021’s F9 which bowed around the same time of year, but in a staggered pattern.
F9 did $235M in like-for-like markets and at today’s rates — including previews and including China; the latter, as ever, is the swing again this time.
China is a huge market for the franchise, but caution prevails. F9 was the first major studio title to release there in the middle of the pandemic and finaled at $128M (adjusted). While Guardians of the Galaxy Vol. 3 has recently showed that Hollywood movies are not entirely being shunned, there has nevertheless been tepid response in the past several months. Presales on Fast X are currently below those of F9. It is leading previews and presales for the coming days, but this is a wait-and-see game.
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